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MARKETING Tips For Creating A Consistent Brand: CDs, Follow-Ups And Your Logo May 19, 2014  Note: The author conducts Voice Over Booth Camps in select cities, sponsored by VoiceOverXtra, providing strategic voice over training to newcomers and working pros. Click for details about the next Booth Camp, in Orlando on Saturday, May 24. By Joe Loesch Voice Talent / Coach / Producer Promoting yourself is one of the toughest things you do as a voice actor, yet it's absolutely necessary in order to grow your voice over business. A key aspect of promotion is creating a consistent brand. And CDs (yes, they're still viable), business and post cards, and the logo that ties everything together are major components. CDs: PEOPLE-TO-PEOPLE BRANDING At a coffee meet-up the other day, a voice actor brought me a CD of his demos. Yes, some actors still use this medium - despite the ease of Internet connections, voice acting continues to be a person-to-person business. For example, if you were to call a local advertising company and talk to whomever is in charge of broadcast at that agency, they would would probably ask you to email them an mp3 of your demo. But try this. Reply: "I'm going to be in your area next Thursday morning between 9 and 10. May I hand you my CD so that I can put a face to your name?"Actually, you want to put your face in their face, but this is a nice way to put it. Making eye contact with that person gives them a greater sense of obligation to listen to your demo. As a voice actor, you may not get out to see other people all that often. So visiting your prospects is a healthy exercise . CD BRAND LOOK RIGHT? Back to the voice actor who gave me a CD. It was a typical dull disk with hand-scribbled (Magic Marker) information on it. |
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