VOICE OVER MARKETING
Voice Over URLs: 8 Mistakes To Avoid.
And 5 Steps To Choosing Yours.
Note: Nearly 10 years ago, the author wrote a feature for VoiceOverXtra on this topic - which has since become the most accessed article in our entire library of VO how-to articles. The following is a thorough update of this advice - and comments to the original article remain since they are informative, too ...
By David Goldberg
CEO (Chief Edge Officer), lead vocal director,
personal vocal coach, Edge Studio
A voice actor called and said, "Go to Marks voice to you . com."
So I went to www.MarcsVoice2U.com, but nothing came up.
So I tried www.MarksVoiceToU.com, but nothing came up.
So I gave up.
If a prospective client wastes time getting to your website, you'll likely lose that client.
Sometime later, I learned that "Marc" is with a "C," "to" is the digit "2," and "you" is spelled out. And too late for Marc to get the job.
Following are 8 common mistakes that, when fixed, will send more casting professionals to your site. And following that are 6 steps to choosing a URL.
8 URL Mistakes
1. Ambiguous Characters
If your URL is www.lOvoice.com (with a lowercase "L" and capital "oh"), clients may visit www.10voice.com (with the digits for "ten").
2. Alternate Spellings
If your URL is www.VoiceOver2U.com, clients may visit www.VoiceOverToYou.com. Or if your URL is www.JayDoesVoice.com, clients may visit www.JDoesVoice.com. Or if you're trying to be clever and have www.KidzTrax.com, clients may visit www.KidsTracks.com.
3. Alternate Tenses / Pluralities
If your URL is www.VoiceOverForYou.com, clients may visit www.VoiceOversForYou.com (with an "s" in "Overs").
4. ALL CAPITAL / all lowercase / Or Title Case
Which is easier to read: www.christieinthebooth.com or www.ChristieInTheBooth.com?
If your URL is www.YourLuckyVoice.org, clients may visit www.YourLuckyVoice.com (with a ".com" extension) because studies indicate that people reflexively go to ".com" extensions.
Which looks more professional: www.CableCompany.FreeWebsite.com/FranksVoice or www.FranksVoice.com? Spend the extra $ to get a dedicated URL.
While we're on this, spend the extra $ to get a dedicated email address that matches, such as Frank@FranksVoice.com rather than FranksVoice@yahoo.com.
7. Alternate Pronunciations
If your URL is www.genitaliavoices.com, clients may question your integrity. This is actually "Gen Italia Voices."
Or if your URL is www.voicesexchange.com, need I say more? This is actually "Voices Exchange."
Or if your URL is www.penisland.com, need I say more? This is actually "Pen Island."
8. Similar-Sounding Characters
If you tell clients your URL is www.MBVO.com, they may visit www.NPVO.com. If you must have a URL like this, then clarify the characters – for example, say, "That's M B as in Mother Boy."
5 Steps to Choosing Your URL
STEP 1. Find 10 URLs that are appropriate (as mentioned above) and available (visit a domain seller, such as www.GoDaddy.com, and use their online checker).
STEP 2. Show these 10 URLs to 10 people who will be candid with you. Ask them to quickly read each URL out loud. Cross out any URLs that two or more people mis-read.
STEP 3. Speak the remaining URLs to another 10 people. Ask them to write out each URL on a piece of paper after you say it. Cross out any URLs that two or more people misspell.
STEP 4. Speak all remaining URLs to another 10 people. Ask them which one(s) they would most easily remember. THE URL THAT MOST PEOPLE REMEMBER SHOULD BE YOUR URL.
STEP 5. Tell 10 people your new URL and ask them to tell you every way it could be misspelled, changed, misheard, or remembered incorrectly. THEN PURCHASE ANY OR ALL OF THOSE VARIATIONS.
David Goldberg is owner of Edge Studio, an international voice over company that advises, educates, and records voice actors, celebrities, politicians and media personalities - in virtually all languages and all spoken-word applications. The company is fueled by an extensive team of voice over casters, producers, directors, engineers, language experts, educators and admin. And you've likely heard Edge Studio's work in commercials, corporate presentations, educational videos, talking apps, talking smart devices, animated productions, video games, guided tours, audiobooks, documentaries, audiobooks, cartoons and film. Edge Studio LLC's corporate office is at 115 West 45th Street, Floor 8, New York, NY 10036.
Telephone: 212-868-EDGE (3343)
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