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VOICE OVER INCOME
Are You Giving Away Your Voice Over
Services? Teach Clients What You Are Worth

By Paul Strikwerda
Voice Actor, Coach & Author

Let's begin with a Facebook question from a colleague:
"Hi, all! After a live directed session, do you just send the entire session audio over or do you clean it up (take mess ups, dialogue, etc. out)? I've been sending two sets of audio: raw and cleaned/processed (remove all aforementioned things and apply stacks).

The clients really appreciate this, but I'd be lying if I said it wasn't time consuming (and I charge nothing for the session audio editing). This one client I just worked with sounded like they didn't have an audio engineer so it felt 'incumbent' upon me to do it. What do you do? Thank you!"
Now, before you read my response, think about how you would handle this situation.

I'm sure you'd like to make a good impression and create a long-lasting relationship with the client. But how far do you go? Do you think it is "incumbent" upon you to be the audio engineer you believe the client does not have?

Well, here's my take on the situation ...

NOTHING IS 'INCUMBENT' ... ASK!

First of all: if it's not in the contract, nothing is "incumbent."

Secondly: never make assumptions. Especially about your clients and their budgets. Always ask.

When I do these directed sessions, usually someone on the other end of the line is keeping copious time-coded notes. They will write down when every new take begins, and when I make a mistake.

The minute I start editing my files and begin cutting bits and pieces out, that messes with the recorded time code, making the editor's job more time-consuming.

Also, ONLY apply effect stacks if the client explicitly asks for it, and even then, keep a clean copy of your recording in case the client doesn't like how you have sweetened the audio. It's like using spices in your food. It's all a matter of taste. 

INCLUDE EDITING IN QUOTE

I understand that some clients enjoy getting something for nothing, but then we are in fact training them to expect laborious editing to be included.

Doing that gratis also makes it harder for your colleagues to ask for extra money if the client wants fully edited files.

If you do decide to include editing in your quote, always specify this in the breakdown of your fee, just as you include a studio, a usage, and a buyout fee. This way the client understands what s/he is paying for and why our services aren't so cheap.

Remember: the things people get for free are never valued as much as the things they pay for.

DARE TO COMPARE

If all of this sounds unusual to you, it helps to compare voice over services to other services people need. 

I'm working with a contractor right now, and he has never done anything without billing me for it. If he would start giving his work away, he'd be very busy making very little money.

Why should it be any different for voice overs? While I understand that you wish to please your clients as much as you can, there's a limit to what you can reasonably be expected to do.

If I contract my handyman to redo the kitchen, I don't think it's fair to expect him to touch up the bathrooms as well for the same agreed amount. It's not fair, and it's also disrespectful of his time and expertise.

One more example: My wife is a professional musician. Like most of her colleagues, she has done her fair share of weddings. If she does not put a clear time limit in the contract, the people at the party will expect her to play until the last intoxicated guest is gone and think nothing of it.  Heck, if you love what you do for living, it's not even work, so why pay the musician at all? They're gaining experience, and they can put it on their resume!

Listen, if we can't value ourselves properly, we cannot expect others to value us properly either. As a very wise person once said:
"We teach people how to treat us, and what we are worth."
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ABOUT PAUL
Paul Strikwerda is a 35+-year veteran of the voice over industry. Born in the Netherlands, he has worked for Dutch national and international radio, the BBC and American Public Radio. From his secluded studio in Vermont, he records voice overs for clients on all continents. Paul is also a voice over coach, and author of the book Making Money In Your PJs: Freelancing for voice-overs and other solopreneurs. You can find him on social media as "nethervoice," and also at the links below.



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