In Double-Digit Climb, Audiobook Sales
Jump 23% To Over $2.5 Billion In 2017
June 21, 2018
(VOXtra) - A six-year trend of double-digit growth in the audiobook industry propelled sales to over $2.5 billion in 2017, and a 21.5% jump in the number of units sold, according to estimates from the Audio Publishers Association's (APA) annual sales survey.
A corresponding APA survey of consumers who listen to audiobooks finds that slightly more than half (54%) are under the age of 45. And of the more than 46,000 titles produced in 2017, the most popular genres were:
"There is a lot of great news coming out of these surveys," says Chris Lynch, Co-Chair of the APA's Research Committee and President and Publisher at Simon & Schuster Audio.
"In addition to the continued stellar sales growth, the results show that our customers are finding more opportunities to listen. Our heaviest users are book lovers in all formats, and their increased use of audiobooks is allowing them to get through more books, more quickly."
ABOUT THE SURVEYS
The APA is a not-for-profit trade association for companies and individuals in the audiobook industry, which advocates the business interests of members and is a key source of the industry's education and networking.
The annual sales survey of APA members who publish audibooks was conducted this spring by Management Research to gather industry sales data, including gross sales, sales by various formats, and channel discounts, the APA reports.
The national consumer study was conducted this April by Edison Research of Americans ages 18 years and older who have ever listened to a complete audiobook. The study included a number of focus groups and over 1,000 online interviews, and data was weighted to the overall audiobook market, notes the APA.
AND THE FINDINGS ARE ...
Much of the data from the surveys is available to APA members only. Yet the APA summarizes these key findings from the consumer study.
Who listens to audiobooks?
How and where are they listening?
Additional Key Findings
For more about the APA and its programs - including the annual Audie Awards® competition and annual conference (APAC), please visit www.audiopub.org.
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