AI & VOICE OVER
Casting Sites Sign On To NAVA's fAIrVoices
Pledge For Ethical Use of AI In Voice Over
May 17, 2023
(VOXtra) - Concerned about voicing a project that winds up in the AI world where your voice is cloned, synthesized and slid into future uses without your permission?
A protective shield will help, in the form of the fAIrVoices campaign and pledge - created and recently announced by the National Association of Voice Actors (NAVA).
The CEOs from five major voice over online casting services - along with recording studios, production companies and more - have already signed onto the pledge, promising to never use a voice actor's audio files for creation and/or training of AI without the voice actor's consent.
To date, casting sites taking the pledge are Voices(dot)com, Voice123, bodalgo, CastVoices and VOPlanet.
NAVA reports that Voices(dot)com has also changed its Terms of Service to "explicitly state that audio files and audio uploaded to the site will not be used by them for AI/Synthetic Voices/Machine learning."
Itself launched only six months ago, NAVA has become a leading advocate for ethical use of AI in voice over. (See recent series about protecting your vocal identity and AI contracts.)
Note: No one is saying "Don't record AI." Rather, be aware of what you're voicing, and be in control of the product's use.
(See below for the 5-point pledge.)
THREE AREAS OF CONCERN
"There are three main areas of concern for voice actors regarding AI," says NAVA President Tim Friedlander:
"Consent - meaning actors should have the right to decide whether or not they want their voice used for any purpose including AI.
"Compensation - meaning actors should be paid fairly for the use of their voice print and the licensing of their voice or likeness. And,
"Control - meaning that once a synthetic voice is made, the actor should be ensured that it stays where it is supposed to, and isn't used beyond the scope of any agreement made between the actor, AI company and end client."
NAVA Vice President Carin Glfry adds, "Our voices are our livelihood. If we don't have control over how those voices are used, we can't make a living."
NAVA states that the fAIrVoices campaign calls for:
Friedlander adds to voice actors: "We hope this helps, but as always, read your contracts and Terms of Service on every job you do."
THE 5-POINT PLEDGE
According to NAVA, companies signing the fAIrVoices pledge agree to:
FOR MORE INFO ...
For more about the fAIrVoices pledge and how to join it, contact Tim Friedlander at email@example.com.
NAVA is a non-profit association created to advocate for and promote the advancement of the voice acting industry through action, education, inclusion and benefits. Its advisory board includes professional voice actors from all areas of the VO industry.
For more about NAVA and its programs, visit www.NAVAVoices.org.
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