LINKEDIN MARKETING - PART 1
Secrets To Using LinkedIn To Attract
Voice Over Clients & Make Money
November 28, 2017
By Tracy Lindley
When I first started my voice acting career, one of the first pieces of advice I got from a successful entrepreneur specializing in social media marketing was to join LinkedIn.
I really had no clue why I should hop on board yet another social media train at the time, but I trusted him so I did it.
I took a selfie, loaded up some info about my professional life (such as it was), typed up a quick bio and that was that. Cross another thing off the list. I truly did nothing with said profile until late 2015.
In my quest to broaden my client base, I had dabbled in cold calls, pay-to-plays, and was up to my ears in emails, lists, and dead ends. All in all, I was flat-out discouraged, and marketing had become no fun at all.
CLICKED TO REVENUE
Then one day, I got bored and started clicking through some of my LinkedIn contacts. Mostly other voice actors, a few friends, and that was about it.
I suddenly noticed that there was a drop-down menu to the side of the search box and decided to see what my options might be. Lo and behold, the word "people" caught my eye. I like people, and they are a lot more interesting than email addresses.
The more I played around with the many features of LinkedIn, I slowly realized that this could be my new favorite social media platform, as well as a window of opportunity.
Now, over two years later, people I meet through LinkedIn are my #1 source of new clientele, accounting for approximately 60% of all my new business and about 35% of my total revenue.
THE LINKEDIN 'SECRETS'
I seem to learn something new every day about this powerful platform, but here are the first of the LinkedIn secrets that I use daily to not only meet the right people, but gain new clients, book voice over jobs, and develop mutually beneficial business relationships.
Secret #1: Put Your Best Face Forward
Your LinkedIn profile needs to be a professional, informative, and accurate representative of who you are.
Selfies aren't going to cut it if you want to be a true professional. Neither is a boring list of your previous positions.
Speaking as one who made those mistakes, save yourself the trouble and do it right the first time.
Secret #2: Keep It Professional
I have four young children and a fabulous husband and I love them all to pieces, but I'm not going to post a family picture as my LinkedIn profile picture. Or a picture of me lifting weights in the gym. Or holding a freshly-baked chocolate cake.
Those snapshots encompass moments of my life, but they have nothing to do with me as a voice actor, and therefore have no place on my LinkedIn profile because this is the one blessed place where we keep it professional.
According to LinkedIn stats from February 2016, a high-quality photo on your profile gets 14 times the views.
So hire a photographer and go have some fun on a photo shoot that's all about you! I did it and it was totally fun!
I even used a bunch of the pictures from the shoot to put together a video showcasing a couple of my voice over demos. Which I then posted on my YouTube channel and linked to my LinkedIn profile. Because I believe in getting my money's worth.
Secret #3: Keep It Informative
Even though a picture is worth a thousand words, people need a little more information in order to want to work with you.
And that means writing up a little something to tell them who you are, what you do, and what you have to offer in the way of experience and qualifications.
Some people like to keep it pretty formal in their writing style, while others take a more casual attitude with the copy. You have to do what fits you and applies to your profession.
If you're not a great copy writer, you can always hire someone to help you with that.
You can also pick up helpful writing tips from others in your industry by visiting their profiles. Just be sure to never steal their copy. It'll make both of you look bad.
People are busy, so you should also keep your summary section brief, about three to five short paragraphs, so choosing your words carefully is important.
Keep it short, but define yourself clearly through the lens of your potential client: what your values are, what makes you unique, what types of projects you specialize in, and most importantly, how you can help them.
To add to your credibility, list several of your top clients in bullet form, and if you like, your talent agencies. Since my home studio is such an important part of what I do, I also include a photo of it.
Secret #4: Keep It Accurate
Accuracy means not only telling the truth, but painting an honest picture of yourself in the best possible light.
Maybe you're not that experienced, but you can still highlight your strengths and whatever past work you have done.
Never lie about having worked with a particular client in the past or held a certain position, or anything else that isn't truthful. Ethics matter in maintaining a successful business.
That being said, an accurate portrayal of yourself means taking an assessment of who you are in all your unique glory.
With 414 million users on LinkedIn at the time of this post, your profile needs to stand out to be noticed.
SEE PART 2: Five Steps To Dominate LinkedIn And Blow Up Your Client Base
Tracy is a mother of four kids under 9, a full-time voice actor since 2014, and lives just north of Kansas City, MO. She loves working with non-profits, and her favorite client is Pandora Radio because of the variety of spots they let her try. She is known for her fun personality, karaoke skills, and spontaneous dance moves. She has shared her LinkedIn Secrets presentation at FaffCon (twice) and WoVoCon, receiving excellent feedback from participants each time - and now offers the course online as The LinkedIn Edge (see link below). When not working, she loves to play games with her kids, eat sushi with her husband, and run to support her eating habit.
The LinkedIn Edge Online Course: www.thelinkedinedge.com/home
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