Audiobook Sales Zoom To $1.2 BILLION
In 2019 With More Than 60,000 New Titles
June 22, 2020
(VOXtra) - The audiobook rocket is soaring to ever new heights.
In 2019, U.S. audiobook sales reached $1.2 billion - up 16% from the previous year - with a corresponding increase in units sold, according to a recent survey of publishers by the Audio Publishers Association (APA).
And publishers reported that 60,303 new titles were produced in 2019, which is 18% more than in 2018.
It's the eighth consecutive year of double-digit revenue growth for audiobook publishers, and is "simply phenomenal," says Chris Lynch, co-chair of the APA's Research Committee, and president and publisher of Simon & Schuster Audio.
"Even more encouraging are the continued upward trends in consumer listening behavior," Lynch adds, "both in how many titles they listen to per year, and in their finding more time in their day to listen."
These findings come from two annual surveys conducted earlier this year for the APA: a sales survey of publishers by independent research firm InterQ Research, and consumer survey by Edison Research.
MORE AUDIOBOOKS HEARD
The APA reports that in addition to the sales increase, Edison Research's national survey of U.S. audiobook listeners ages 18 and up found that the average number of audiobooks listened to per year increased to 8.1 in 2020, up from 6.8 in 2019.
ABOUT THE SURVEYS
The consumer survey by Edison Research was a national survey of Americans age 18 years and older who have ever listened to a complete audiobook, the APA explains. Edison Research completed 1044 online interviews in January/February 2020. The data was weighted to the audiobook market, as measured by The Infinite Dial, a nationally representative survey of the American media landscape conducted by Edison Research and Triton Digital.
The sales survey was conducted by InterQ Research in the spring of 2020 to gather industry sales data, including gross sales, sales by various formats, and channel discounts. This is a national survey of APA members who publish audiobooks. Twenty-four publishers provided data, including Audible Inc., Hachette Audio, HarperCollins, Macmillan, Penguin Random House, and Simon & Schuster.
Formed in 1986, the Audio Publishers Association (APA) is "The Voice of the Audiobook Industry" - a not-for-profit trade association that advocates the common, collective business interests of audio publishers, and is also a networking, educational and information forum for its members.
For more about the APA, visit www.audiopub.org.
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