Business: Always Saying 'Yes'
Leads To VO OPUP ('Oh Poop')
By Bobbin Beam
Put your finger to the wind and you might notice a subtle shift in the weather.
In this economy, there is a whiff of desperation in the air. Put your ear to the ground and you might just hear a new mantra. It sounds like this:
"Yes" ... "Certainly" ... "No problem" ... "Absolutely" ... "Whatever you want."
'YES MAN' SYNDROME
When times get tough, the not-so-tough start saying "yes."
This is what one can call the "Yes Man Syndrome," and it has afflicted many economic sectors with a vengeance.
This syndrome is also known by the acronym OPUP (pronounced Oh, Poop), which stands for Over Promising and Under Performing.
Voice over actors infected with "OPUP" or "Yes Man Syndrome" are easily recognizable by the fact that they don’t consider the value they bring to a project, and agree to almost anything the potential client asks - even if it is not in the client's best interest.
The reasons are as many as the individuals involved.
THINK LONGER TERM
Wanting anything of value and getting it cheap, fast and of high quality just doesn’t happen.
In the end, both parties get what they’ve bargained for.
The fast fix mindset can create the “band-aid effect,” an unsatisfactory result with unfortunate longer-term implications.
It's not very fun or fulfilling for anyone involved in the deal.
'YES MAN' - NOT!
While we would all LOVE to say "yes" to everything and mean it, I believe that approach is neither practical nor in keeping with the commitment to be an advocate for the best interests of our clients and the business images they project to the world.
I would also be remiss to not mention the respect I have for the interests of the many talented and skilled voice actors who have invested their lives in their craft.
Our approach is one of professional evaluation and clear communication with each client, so that we can better understand their needs.
We support an open and informative dialog so that the client will know what is needed and appropriate for the jo, as well as convey the value that’s being brought to the table.
Self-education of and taking the time to understand what resonates with the client is key.
And you know what? Sometimes you may just need to walk away, and not say “yes.”
YOUR HONEST VALUE
A voice over project is built upon:
And a healthy, professional and fruitful working relationship is built with honesty, trust and integrity.
TREAT CLIENTS RIGHT
Time and experience have proven that if I treat my clients right - which may mean occasionally saying "no," they will be ecstatic with not only the stunning results we achieve together, but also with the fabulous experience and journey that we took to reach them.
You just might create a loyal and valuable customer for life.
ABOUT BOBBIN ...
Bobbin Beam is a very active voice talent, based in the San Diego - Los Angeles area, who specializes in projects for broadcast and business. She also writes a very entertaining and informative blog, Bobbin's Blog.