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INDUSTRY 5 Predictions For Voice Overs In 2013: e-Learning, Rates, Social Media & More ... January 2, 2013  By Dan HurstVoice Talent Nope. Not psychic, just practical. There are a few trends developing in our business that may have an impact on yours. You’ve probably noticed a few also. Please feel free to add to this list! 1. E-Learning Will Continue To Grow This is a no-brainer. As companies figure out the tremendous savings they accrue by training with e-Learning, we’ll continue to see this business grow exponentially. E-Learning is a large part of my business - English and/or Spanish. The industry is growing so fast that there are countless production companies popping up all over the world. 2. Rates Will Continue To Polarize Technology is such that anyone with a computer and a microphone can wade into the voice over business. The start-ups and hobbyists will continue to work for smaller wages simply because they can. Conversely, experienced voice talents who understand how the business works, have great equipment and connections, will continue to grow their businesses. Along with that, their rates will slightly slide higher for a number of reasons:
There are a number of reasons for this. The advertising industry is going through some significant changes. Some of the traditional advertising venues just aren’t as productive as they used to be, not to mention more expensive. As a result, companies are looking for new and innovative ways to tell their stories. Along with that, and similar to the technology issues that allow almost anyone to venture into the voice over business, there are thousands of creative entrepreneurs looking for ways to carve a niche in the industry. Expect to see more and more non-traditional projects that will be used for everything from web postings to email. In addition, more companies and organizat |
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