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Define What You Love To Voice ...
Then Market There - Not Everywhere
By David Goldberg
Coach & Producer
Imagine: Your friend wants to open a store selling "whatever."
Confused, you ask how he'll advertise.
"To anyone, I guess," he replies.
Now aren't you more confused?

Well, I'm confused every day by new voice talent who are "Jacks of all
trades" and who market "wherever" to "everyone."
It's silly, really. They send out so many demos and never have time to market correctly.
Back to the above example: What would you tell your friend ... 
  • Write a business plan?
  • Don't be a Jack of all trades?
  • Don't put a tiny advertisement in every magazine, but rather, put a nice advertisement in a relevant magazine?
Here's the key: You Will Get More Work If You Focus On One Or Two Genres That Make Sense For You.
Here are three examples of how this actually works.
1. An articulate man came to us because everyone complemented his voice.
We asked what his passion was. "Art history," he said.
So we suggested narrating self-guided tours of art museums. WHY? Museums are full of international visitors who need the voice of the tour to be articulate, and able to pronounce the name of 17th Century artists.
He called three museums. Now he narrates numerous museum exhibits.
2. The narrator we recorded for a 6th grade math textbook was terrific!
Her story is inspiring:
She enjoyed math so much that during "after schools hours" she went to the library to read more math books. Upon retiring, she figured she'd spend all day at the library.
But as a suggestion, she called one company that publishes educational videos and audiobooks. And now, she is a regular narrator for them.
In her words, "I'm doing exactly what I'd be doing anyway, but now I'm getting paid for it."

3.  A guy with a cool voice wanted us to help him become a voice talent.
"What do you like?" we asked. "Guitar amps."
"What's your favorite guitar amp company?"
The company he mentioned puts out about 50 videos a year (trade show videos, product online tutorials, and so on).
Now he's the voice of that company. How?
We transcribed one of the company's videos, had him record it on his demo, and put it first on the demo.
Then he called the company and said, "Hi. Not for nothing, but I'm a voice talent, a guitar amp fanatic, and I love your amps. I'd like to discuss working with you. The first segment on my demo is relevant."
Of course, after listening, they hired him right away as the voice of the company.
David Goldberg is a voice-over producer, coach, and the owner of Edge Studio, a major voice-over recording studio and voice-over education company based in New York City, with additional studios in Fairfield, CT and Bethesda, MD. Edge Studio offers a large variety of in-person and teleclass workshops and seminars for voice actors, and also produces audio for major clients including Disney, VW, Microsoft, National Geographic. The studio frequently casts voice talent who have trained and produced demos there.
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