Blogs: Does Audience Size Matter?
Stay True To Your Focus & Passion
By Peter K. O'Connell
What happens when a leader questions himself?
Mitch Joel is a social media thought leader. I didn’t say "expert" because I think the term “social media expert” has been watered down by schmoes trying to cash in with little in their credibility bank.
Mitch has loads of credibility because of his knowledge and passion for the subject of social media. So it was with some surprise that I and his other blog subscribers read one of his recent posts entitled, “Five Reasons Why This Blog is a Failure.“
If you write a blog, this question is worthy of your consideration. In this case, someone who knows more about blogging and social media than you or me is asking this question of himself.
WHAT'S THE PROBLEM?
To summarize, Mitch seems a bit obsessed with the Ad Age Power 150, which is a daily ranking of marketing blogs. Mitch is ranked #22 while his friend Chris Brogan is ranked #1.
So Mitch asked his other friend, Julien Smith, (who has co-authored a book with Chris Brogan) about why Mitch’s blog isn’t as popular as Chris’ blog.
My point to Mitch in my comment to his post - yes, I am one of those people who actually supports blogs by leaving comments … few people do that any more - was that we men have a problem worrying about size and who is bigger in many aspects of our lives, and the answer matters very little to blogs.
MORE IMPORTANT ...
To me, it’s not how many people read your blog, but rather are the right people reading your blog?
RANKING VO BLOGS
There is no Ad Age Power Ranking for voice-over blogs, so I’ll defer to our friend Google and the search term “voice over blog.”
I’m ranked like seventh in a very small, niche category.
Does that mean there are six more popular blogs than mine, or does that mean I am a Top 10 blogger?
Is your glass half full or half empty?
FOLLOW YOUR PASSION
I write what I am passionate about - voice-over, marketing and advertising - and most times I try and put forth stuff that will help or entertain readers.
Sometimes, selfishly, I write just to please myself.
But in either case I stay true to what I know (very well) about, and what content pleases me.
Hopefully, that content will please readers. All the while staying true to the original focus.
ABOUT PETER ...
Peter K. O’Connell has been a professional voice talent since 1982 and is president of audio'connell voice over talent. His company provides English-speaking professional male and female voice-over and audio production services for national and international clients. The voice-over needs of foreign-language clients are served through another O'Connell-owned company, International Voice Talents. He also operates Voice Over Workshop, which provides professional voice-over training to novice and experienced voice talent worldwide, is author of The Voice Over Entrance Exam, an e-book that examines the business and performance realities of becoming a voice-over talent, and writes a very informative blog on voice-over marketing and advertising, voxmarketising.