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Rob Sciglimpaglia's 'Dad' Performance
In New Chevy Ad Rides To Super Bowl

January 20, 2012

(VOXtra) - Chevy's hilarious new "Chevy Happy Grad" ad has won an online popularity poll and will be aired during the Super Bowl on Feb. 5.

And as reported earlier on VoiceOverXtra, voice talent / actor / attorney Rob Sciglimpaglia Jr. (pictured) has a key role in that ad, as the deadpan, clear-headed "Dad."

Congratulations, Rob! And thanks to all folks who voted for Rob and this win.

Here's the ad ...


In a General Motors press release, Chevy explains the contest and how this winning commercial came about:

DETROIT – "Chevy Happy Grad,” an ad submitted by 26-year old Long Island resident Zach Borst, will be aired during the telecast of Super Bowl XLVI, beating out submissions by independent filmmakers from around the world as part of Chevrolet’s Route 66 Super Bowl ad contest.

The ads had more than 32 million total online views between December 22 and January 14.

"We asked filmmakers to depict life’s journey and how Chevrolet is there along the way,” said General Motors Global Chief Marketing Officer Joel Ewanick.


"When I saw Zach’s spot, I had to laugh, because the situation is something many families can relate to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.”

Borst’s audience on Super Bowl Sunday is expected to exceed 110 million television viewers.

"Chevy Happy Grad” was filmed on location near his home on Long Island during a weather window that offered Zach, his cast and crew only four hours to complete the project.


"My Dad was a cop and worked real hard to be able to buy his kids their first cars. They were used, but mine meant the world to me,” Borst said.

"Then I wondered what it would look like if I got a brand new Camaro? I mean, after all, who wouldn’t want a Camaro as a graduation gift?”

Borst, an aspiring filmmaker, has been producing films since his childhood and founded his own production company, Goat Farm Films, based in New York.

During Chevrolet’s Route 66 Super Bowl ad contest, filmmakers from 32 countries submitted 400 scripts and 198 films for consideration. "Chevy Happy Grad” and other ads from the contest can be viewed at Chevrolet’s You Tube channel.

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Comments (17)
1/23/2012 at 9:10 PM
Kudos for being cast and a beautiful deadpan performance! What a gig! A voiceover guy who doesn't have to speak! I want one of those!
Congrats, Rob.
Larry Culley
1/22/2012 at 7:32 AM
Way to go, Rob! Can't wait to see this on Super Sunday! This is HUGE for you!
1/21/2012 at 11:21 AM
Awesome, Sir! Kudos from an aspiring (...and perspiring...!) Voice person...God bless! I M
Linda Ristig
1/21/2012 at 10:13 AM
This ad tickled the reality/fantasy funny bone of every graduate out there. One of the reasons I found it hilarious is because our youngest son is graduating from high school this June. When I asked him if he wanted to vote for Rob's commercial, he asked me if that's what we were thinking about giving him for his graduation...oh brother...Thanks,! I'm truly delighted for you and your talented team! See you on the Super Bowl...WOW!
Tom Conklin
1/21/2012 at 10:09 AM
Nicely done Rob! Very funny!
Roy Wells
1/21/2012 at 9:09 AM
Congrats Rob, you looked good.
1/21/2012 at 5:35 AM
So happy for Rob. This spot is very, very funny. Congratulations to Zach Borst, too.
Tracy Elman
1/21/2012 at 3:13 AM
That was great Rob. Very entertaining.
Lowell Deo
1/21/2012 at 12:24 AM

That never gets old. Kept thinking 'no good can come from this. Tell the kid!' Ha!
1/20/2012 at 7:51 PM
Thank you for sharing that, John. Great job, Rob! That was an awesome commercial!
Paul Strikwerda
1/20/2012 at 6:10 PM
Rob's performance hits the nail on the head. I am not at all surprised that this one's a winner.

Well-done Rob!
Rick Lance
1/20/2012 at 2:56 PM
Yessssssss! I saw this ad earlier. I'm very happy for Rob and his fellow actors! I'll be watching for this ad Super Bowl Sunday. And as usual, I'll enjoy the ads more than I will the game! Congrats to all!
Mike Coon
1/20/2012 at 1:59 PM
That's a funny commercial! Congratulations Rob! Well done...
Dave Menashe
1/20/2012 at 1:09 PM
Hahahahahaha - that's really great. Congrats Rob.
Elizabeth Holmes
1/20/2012 at 10:12 AM
You deserve the success.
All the best, Elizabeth
Jodi Krangle
1/20/2012 at 9:30 AM
That was hilarious! Way ta go, Rob! You were fantastic!! :D
Kat Keesling
1/20/2012 at 9:20 AM
Oh my gosh! I KNOW a famous person.... I mean, I don't KNOW know him, but wow.... you know, wow!

Great job, Rob - in all seriousness. You all did a fabulous job on this. I had to watch it at least 4 times. I am so happy for you.
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