Rob Sciglimpaglia's 'Dad' Performance
In New Chevy Ad Rides To Super Bowl
January 20, 2012
(VOXtra) - Chevy's hilarious new "Chevy Happy Grad" ad has won an online popularity poll and will be aired during the Super Bowl on Feb. 5.
And as reported earlier on VoiceOverXtra, voice talent / actor / attorney Rob Sciglimpaglia Jr. (pictured) has a key role in that ad, as the deadpan, clear-headed "Dad."
Congratulations, Rob! And thanks to all folks who voted for Rob and this win.
Here's the ad ...
THE CHEVY CONTEST ...
In a General Motors press release, Chevy explains the contest and how this winning commercial came about:
DETROIT – "Chevy Happy Grad,” an ad submitted by 26-year old Long Island resident Zach Borst, will be aired during the telecast of Super Bowl XLVI, beating out submissions by independent filmmakers from around the world as part of Chevrolet’s Route 66 Super Bowl ad contest.
The ads had more than 32 million total online views between December 22 and January 14.
"We asked filmmakers to depict life’s journey and how Chevrolet is there along the way,” said General Motors Global Chief Marketing Officer Joel Ewanick.
'HAD TO LAUGH'
"When I saw Zach’s spot, I had to laugh, because the situation is something many families can relate to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.”
Borst’s audience on Super Bowl Sunday is expected to exceed 110 million television viewers.
"Chevy Happy Grad” was filmed on location near his home on Long Island during a weather window that offered Zach, his cast and crew only four hours to complete the project.
ENTER CAMERO ...
"My Dad was a cop and worked real hard to be able to buy his kids their first cars. They were used, but mine meant the world to me,” Borst said.
"Then I wondered what it would look like if I got a brand new Camaro? I mean, after all, who wouldn’t want a Camaro as a graduation gift?”
Borst, an aspiring filmmaker, has been producing films since his childhood and founded his own production company, Goat Farm Films, based in New York.
During Chevrolet’s Route 66 Super Bowl ad contest, filmmakers from 32 countries submitted 400 scripts and 198 films for consideration. "Chevy Happy Grad” and other ads from the contest can be viewed at Chevrolet’s You Tube channel.
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