sign up for our

Home Shop Subscribe Advertise Articles Directories Classifieds Calendar FAQs Contact Us Login

Set Your Goals & Action Plans Now
(aka New Year’s Resolutions Suck!)

December 26, 2011
See Part 1: Wind Up Income & Corporate Chores

By Tom Dheere
Voice Actor

So, 2012 is just around the corner. Are you gonna make some half-hearted resolution at around 11:54 PM on New Year’s Eve, again?
  • "I’m gonna lose weight”
  • "I’m gonna quit smoking”
  • "I’m gonna suck less at stuff"
How’s that working out for you?

In the voice over profession as well as in life, vague goals will get you vague results. Specific goals will get you specific results.

If you truly want to make strides as a voice talent, you need to have:
  • a Mission
  • Goals
  • a Plan

Having a Mission (aka a Mission Statement ala Stephen Covey) and having Goals is not necessarily the same thing.

Goals are focused; a Mission is broad.

A Mission is your United States Constitution. It declares:
  • who you are - "We the People”
  • what you want - "In order to form a more perfect Union” 
  • what you will do to get what you want - "establish Justice, insure domestic Tranquility”
It is the changeless core that will allow you to withstand change.

Writing a Mission is a challenge and takes time. It forces you to examine who you are and your values.

Trust me, it’s worth it!

Once you have the Mission in place, you have to set Goals to fulfill that Mission.

The Goals must be specific and address five key areas in your voice over career. (Special thanks to Dan Duckworth of Voiceovers Unlimited for crafting them!). They are:

1. Finances/Cash Flow
2. Technique
3. Tools
4. Marketing 
5. Health

All of these areas must be developed for you to be a truly successful voice talent.

Like a Mission, crafting Goals requires some serious thought and a thorough examination of how you want to be a part of the voiceover community.


An Action Plan is critical! This is what you use to achieve those Goals on an incremental basis.

Your Action Plan, like your Goals, is broken down into Dan Duckworth’s five key areas, but now they are more task-oriented and designed to help you develop a regimen.

These tasks should be specific and strong.

Tasks could (and should!) include things like,
  • "Make five cold calls a week,” or
  • "Send out a quarterly newsletter.”
Make them clear and attainable on a regular basis.


This is difficult stuff! Any endeavor that is worthwhile should be.

Don’t be afraid to fail. Actually, strike that. The only way you will fail is if you DON’T build a Mission, Goals, and a Plan.

Break a leg and Happy New Year!


Tom Dheere is a 15-year veteran of the voice over industry. He has narrated almost one thousand projects spanning every area of the industry, including commercials, audiobooks, and video games. His Good Karma Network (GKN) has an international following and has been the subject of numerous articles and features.

Good Karma Network:

Your Daily Resource For Voice-Over Success
Tell Us What YOU Think!
Please Note: Since we check for spam, there will be a slight delay in the actual posting of your comment.
Your Name:
Your Email Address (will not be published):
Your Comment:
Your Comment:
Security code:     
Comments (5)
12/17/2013 at 1:57 PM
Thanks Mr. Dheere! The information you have shared has and will help me. I appreciate it and you!!

Tom Dheere
1/6/2012 at 1:13 PM
Thanks for your kind words, everybody. All of you are on the road to success!
Earl Thomas
12/28/2011 at 1:42 PM
Excellent article - I have started my mission statment, working on goals.Now have 7 goals and will work on the plan next. Thanks Tom, the article is specific and I know I must have a specific plan and keep to it.
Elizabeth Holmes
12/27/2011 at 11:29 AM
Thank you, Tom!

This succinct, helpful summary of the differences between mission statements and goals is extremely helpful.

Here's to the practical tools that actually work when it comes to bringing New Year's resolutions to life.
Karen Commins
12/27/2011 at 7:27 AM
Greetings, Tom! Like you, I firmly believe that more planning on the front end will yield greater success down the road.

A **fantastic** tool for building a Mission Statement is at this link:

You fill in fields with this tool, and it creates your unique mission statement from your entries. For instance, the first fields are 5 positive characteristics about you and 5 actions you take to express them.

While using this tool still takes careful thought and a little time, you now have a structure for determining your mission statement. Also, you can save and edit your statement as your business changes.

Since the attainment of many of my goals depend on marketing my business, I also recommend the Action Worksheets in the GET CLIENTS NOW! book. You can download the worksheets at this link:

Their usage is fully explained in the best book available on marketing, available at this affiliate link to Amazon:

Best wishes for your continued health, prosperity, and SUCCESS in 2012!

Karen Commins
Back to Articles
Get your bi-weekly dose here ... all things VO!
With Sean Daeley and Paul Stefano - check it out!
For essential voice-over business strategies
Inspiring interviews help your VO career