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By Dan Friedman
Voice Actor / Audio Engineer / Producer
"Why?" is a question we often forget to ask ourselves as we go about our day or do our jobs.
Typically, we either know the answer - or think we do - based on past experience, or we simply do what we always do out of habit.
We also tend to do things because someone told us to, but without asking ourselves why doing what they said is the right thing to do.
Taking the time to ask and answer this simple question can be very enlightening.
It can also help you make better decisions about gear, deliveries, production and maybe even your life.
For instance, if you're shopping for new gear ask yourself:
  • Why do I need new gear?
  • Why am I considering this microphone?
  • Why do I like this mic preamp?
If you're in the booth reading a script, ask yourself:
  • Why am I using this emphasis or these inflections?
  • Why is this the direction that has been given?
  • Why is this the right delivery?
If you are doing editing and production ask yourself
  • Why am I using several compressors, two EQs and a limiter on this channel?
  • Why does this take sound better than that other one?
  • Why will this music bed work better than another one?
If you are directing, writing or preparing for a voice over session, ask yourself:
  • Why is this the right voice for my production?
  • Why don’t I try reading this out loud and use a stopwatch to see if it fits in time?
  • Why is this talent taking 42 takes to read my :05 tag?
Sometimes the answer is obvious and you can answer the question of "why?" easily.
But sometimes it leads to more questions.
Either way, taking the time to consciously ask often produces more definitive answers and ultimately greater awareness.
While we rarely stop and take the time to ask ourselves this most basic question, doing so can often change the way we look at what we do and how we do it. It keeps us thinking, growing and improving.
Why would anyone question that?
Dan Friedman is a voice talent who began as an audio engineer in 1994, working with live sound and then in radio and recording studios. He has been a producer with ProComm Voices for nearly 10 years, and since 2005, a voice talent with a growing list of of clients including radio and television campaigns. His comprehensive book, Sound Advice - Voiceover From An Audio Engineer's Perspective, provides an excellent foundation for understanding voice over audio and equipment.
Sound Advice book: Click Here 
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