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MARKETING
Facebook: Get More Face Time With Clients
By Telling Them About Your News Feed
November 26, 2012

By Marc Scott
Voice Actor

You see, Facebook has this algorithm. Iím not entirely sure what that means. I assume it has something to do with programming and math and what not.

I donít really care what it means. You likely donít care either.

Hereís what you need to know: it impacts how many people see your status updates that youíre posting on your Facebook page for your voice over business.

WHO SEES YOUR UPDATES?


In recent weeks Iíve watched the numbers on my Facebook page. My page is relatively new, and at this point, relatively small.

However, the averages state that only around 30% of the people who have LIKED my page actually see my updates in their News Feed. Thatís frustrating!

If youíre frustrated with the algorithm, youíre not alone. Mark Cuban (yes, the Dallas Mavericks / Shark Tank one) has been pretty vocal about his frustrations, as well.

NEW TOOLS FEED YOU

Facebook has rolled out a couple of new features that might help.

As users become more educated about them, hopefully it will help get your content seen. In the meantime, all we can do is help with the education process.

OPTION 1: Pages Feed.

Take a look at the left hand menu the next time youíre on Facebook. You should see it. By clicking that link, a feed appears that only contains content from the pages you like.

Let your users know about this feature and encourage them to use it.

OPTION 2: Page Notifications.


If a user opts to receive notifications from your page, it means each time you post something new theyíll receive a notification. Just like they do when someone comments on their status, as an example.

This process is a little more involved. To get page notifications, you have to hover over the LIKE button on a page. When you do this,a menu will appear. This menu gives users the option to get notifications and to show content in their News Feed.

By doing this, it means (in theory) youíll never miss page content again.

This is what you want to encourage your voice over business page users to do.

OR FEED IT WITH $$

If you want 100% of your users to see 100% of your content itís going to cost you.

Facebook is a billion dollar company now. They didnít get that way, and wonít stay that way, by giving away the farm. That means that paying to get your page seen by everyone all the time is the next step.

If you're not willing to take that route - and youíre not alone - using the two suggestions above are your next best options. I hope they work for you. 
------------------
ABOUT MARC
Marc Scott has been involved in broadcasting and voice over since 1995, including work in radio and television, and hosting the number 1-rated Afternoon Drive show in Hamilton, Ontario, Canada. "When Iím not recording my latest voice over job you can likely find me at the fire hall: Iíve been a volunteer firefighter since 2000, or playing with power tools."


Email: marc@marcscottvoiceover.com
Web: www.marcscottvoiceover.com


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Comments (3)
Ashley Davidson
11/27/2012 at 9:39 AM
Thanks Marc! Those are some great ideas to help increase engagement. I've always said, that you have to think about how YOU use Facebook. What do you like to see? What kind of posts do you engage with the most? If you try to think more along the lines of a user then a promoter, it becomes a little more clear.

First off, images are king! People are more likely to interact with your brand, if you use an appealing image. Always post your blog or status updates with an interesting image and this will help increase your engagement. We are visual creatures so itís only natural that people are more draw to images on Facebook.

Also, don't be afraid to ask your fans for likes, comments and shares. Telling your fans what you would like from them makes their job easier and in return you will get what you originally wanted from the post.

Marc Scott
11/26/2012 at 10:26 AM
Hi Rebecca,

Thanks for your comment. I'm glad you found the article interesting.

You do raise a good point about the actual value of FB to VO's. I do know of talent that have booked worked via FB. So the potential certainly exists.

I also see it as an awareness thing. Out of sight, out of mind right? So if you've got fans on Facebook, like followers on Twitter, each time you share content it's just another reminder to them that you're still out there. It brings you back to top of mind.

Marc
http://marcscottvoiceover.com
http://facebook.com/marcscottvoiceover
LoveThatRebecca
11/26/2012 at 6:12 AM
Nice article Marc... I kind of found these out on my own, searching for ways to get the page updates. I'm glad Mark Cuban and other high profilers complained, it was a good cause.

I appreciate your detail here, even helps me when I want to keep up with another pager on FB. My only outstanding question is this, very pertinent to marketing... To what degree are we able to see who / how many are using these methods? What is the real value of FB to VO talent who aren't already semi-celebs via games or animation work?

Hope I've given you enough for another article!?
Best regards,
Rebecca Michaels
www.LoveThatRebecca.com
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