Facebook: Get More Face Time With Clients
By Telling Them About Your News Feed
November 26, 2012
By Marc Scott
You see, Facebook has this algorithm. Iím not entirely sure what that means. I assume it has something to do with programming and math and what not.
I donít really care what it means. You likely donít care either.
Hereís what you need to know: it impacts how many people see your status updates that youíre posting on your Facebook page for your voice over business.
WHO SEES YOUR UPDATES?
In recent weeks Iíve watched the numbers on my Facebook page. My page is relatively new, and at this point, relatively small.
However, the averages state that only around 30% of the people who have LIKED my page actually see my updates in their News Feed. Thatís frustrating!
If youíre frustrated with the algorithm, youíre not alone. Mark Cuban (yes, the Dallas Mavericks / Shark Tank one) has been pretty vocal about his frustrations, as well.
NEW TOOLS FEED YOU
Facebook has rolled out a couple of new features that might help.
As users become more educated about them, hopefully it will help get your content seen. In the meantime, all we can do is help with the education process.
OPTION 1: Pages Feed.
Take a look at the left hand menu the next time youíre on Facebook. You should see it. By clicking that link, a feed appears that only contains content from the pages you like.
Let your users know about this feature and encourage them to use it.
OPTION 2: Page Notifications.
If a user opts to receive notifications from your page, it means each time you post something new theyíll receive a notification. Just like they do when someone comments on their status, as an example.
This process is a little more involved. To get page notifications, you have to hover over the LIKE button on a page. When you do this,a menu will appear. This menu gives users the option to get notifications and to show content in their News Feed.
By doing this, it means (in theory) youíll never miss page content again.
This is what you want to encourage your voice over business page users to do.
OR FEED IT WITH $$
If you want 100% of your users to see 100% of your content itís going to cost you.
Facebook is a billion dollar company now. They didnít get that way, and wonít stay that way, by giving away the farm. That means that paying to get your page seen by everyone all the time is the next step.
If you're not willing to take that route - and youíre not alone - using the two suggestions above are your next best options. I hope they work for you.
Marc Scott has been involved in broadcasting and voice over since 1995, including work in radio and television, and hosting the number 1-rated Afternoon Drive show in Hamilton, Ontario, Canada. "When Iím not recording my latest voice over job you can likely find me at the fire hall: Iíve been a volunteer firefighter since 2000, or playing with power tools."
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