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The Lana Turner / Ted Williams Syndrome:
Waiting To Be 'Discovered' Won't Work

By Randye Kaye
Voice Actor and Coach, Edge Studio

I taught two voice over students at Edge Studio today. One (letís call him Alan) will make it in voice over and the other (oh, letís say, Bill), I predict, will not.

Why? How dare I say such a thing?

Alan and Bill both have marketable voices. Each has made the wise decision to get training before making a half-baked demo. They both want to make a living at this, and think itís fun.

So whatís the difference?

Alan expects to work at getting work. Bill, on the other hand, is hoping to be discovered. He thinks he will make a great demo and the world will start offering voice over work to him. Somehow. Like VO Karma.


According to movie legend, Lana Turner was "discoveredĒ while sipping a soda at Schwabís drugstore in Hollywood.

The recent voice acting equivalent is Ted Williams, a homeless man whose golden voice was noticed, then featured in a small online video by a 20-year news veteran - which went viral within a day, and led to national voice over work for Ted.

Ta da! Instant voice over star is born. All true? Who knows?

But, true or not - you can be sure itís not likely to happen to any one of us. You may land a great booking, catch the ear of a terrific agent, become the voice of an evergreen corporation - but, odds are, you worked your little tail off to get to the right place to be heard in the first place.  

And PS: Letís say you do, somehow, beat the odds and get discovered. Are you good enough to stay there? Consistent work beats a one-time shot. Even Lana Turner had to know - or learn - acting skills to stay employed.


Alan comes into every session with his homework done, and more. He goes beyond the exercises and reading Iíve assigned and looks for fun stuff on YouTube and Google to supplement.

He comes in prepared to work. He has started his home studio, has a file of potential clients waiting to know when his demo is ready, and he actually trains his ear by actively listening to voice talents everywhere - on television, on websites, in museums, via audiobooks. 

Alan is preparing to get booked - not "discovered.Ē And, when he is hired, heíll be able to do the job. He gets it.


Bill, on the other hand, tells me he "didnít have timeĒ to do his homework.

I ask him, "so, when you open your business, when will you find time to do your marketing?Ē

He looks at me like Iím just kidding.

Then he adds - in all seriousness - "canít I just get an agent who will do the marketing for me?Ē (OK, agents, you may now get up off the floor where you have collapsed from laughter.  I know, I know.)


So - repeat after me:  I will not get "discoveredĒ as a voice talent.

But hereís the good news. You can succeed. Itís just that it takes good old-fashioned work. Sorry about that. But it is worth it.

I love this job. You will too.


What does it take to succeed in voice over? Hereís some of the specific work. Thereís lots more to learn and practice about each of these layers  - and if you love to learn, thatís the attitude that will serve you well!

1. Your Voice. Figure out what kind of voice you have. Where would it fit in this industry? Listen, ask, evaluate. Get a good set of ears on you.

You will also need control of accents / speech defects / regionalisms. Can you breathe and support your voice properly?

Yes - again - more work to be done. How? Singing lessons, speech therapy, learning about the care of your instrument.

2. Reading Skills. You must be able to read fluently, fluidly, and with comprehension. Many of us do not.

Canít read well? This may not be the job for you, since much of it is cold reading.

Practice reading out loud until it is smooth. Canít diagram a sentence? Youíll need to be able to find things like subjects, verbs and objects, especially in long drawn-out copy.

Drag out the English 101 book and relight your grammar spark. Part of your brain has to think ahead, part must stay in the moment. Itís called lateral reading. Without it your reads could be too choppy and unpredictable.

Itís essential to be able to phrase well as you read.

3. Acting Skills. Who are you? Who are you talking to? Why are you saying these words?

Itís not called "Voice ReadingĒ - itís called "Voice Acting.Ē Are you free enough, relaxed enough, to deliver variety and confidence in the booth? Not yet? More work ahead.

What can help? Acting and/or improvisation classes. Voice over workouts. Always keep learning.

4. Technique. Youíll need to know how to control tempo, pitch, volume, articulation, microphone placement, etc.

Clients will expect this professionalism. The answer? Training, then focused practice until technique is so second-nature you donít have to overthink it anymore.

Yep, more work!

5. Business and Technical Skills. Things have changed. You will need home studio skills, computer savvy, and some basics in marketing, accounting, and running a small business.

Does all this take work? Money? Time? Absolutely!

But the key is to find fun in the process. It can be done. And itís worth it.

This is the best business ever. I remember that every time I get to play a baby owl in the morning, a surly teenager in the afternoon, and then discuss fibromyalgia solutions later in the day. Sometimes even in my bunny slippers.

The work is worth it. And if you want everyone else to think you were "discoveredĒ - thatís your choice. We all need a little mystique.


Randye Kaye has over 20 years of experience as a voice talent, stage/TV/film actress and radio personality, with a long list of major clients, including, Dannon, Kyocera, Big Lots, Burger King, Executone, Continental Airlines, MISTO, Toshiba, Verizon, and many more. She provides a trustworthy and intelligent voice for countless websites, e-learning courses, phone systems, on-hold messages, promos, industrial narrations, audiobooks (children, adults), science/medical/technical instruction, video games, travel/real estate/museum tours, and live events. She is also a voice over coach with Edge Studio in New York City, Connecticut and Washington, DC.  


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Comments (19)
Peacock Jones
8/9/2012 at 1:43 PM
Randye Kaye - you are so right. If it was that easy everyone would be doing it. But the fact is you have to work at it. And continue to work with a voice coach(s). I have read a couple of your articles on Linkedin and now enjoy reading them here. I look forward to your next one. Take care.
Katherene Peacock Jones
Wiliam Peck
7/18/2012 at 11:25 AM
A great article by a great teacher with whom I had the good fortune to experience a coaching class via Edge Studio a while ago. There's a mother-load of very pragmatic information contained in this article. Randye hits it right on the head. One cannot sit and wait to be discovered. You need to dig in, identify how you can improve etc. I know from personal experience as I'm going through this transition right now encountering each and every one of these points. It's not easy, but it's certainly well worth the effort from which I hope to see the rewards!
7/14/2012 at 5:08 PM
I REALLY enjoyed your article. I think you may have terrified all of the "Bills" out there with the word "work" while waiting for their phones to ring. Anything worth doing requires commitment, effort and persistence. Only the "Alans" will make self-employment work.
Randye Kaye
7/12/2012 at 5:04 PM
thanks for your excellent comments! One of the best payoffs for all the hard work is earning a place in this amazing VO community :)
Judy Fossum
7/12/2012 at 2:48 PM
Fantastic piece, Randye. Thanks so much for sharing it.

Yes just like you said work, persistence, more work, practice and learning are musts in the voiceover business no matter how long you've been doing it.

At VOICE 2012, I heard many people say that success in voiceover is a marathon, not a sprint. So true.

Thank you,
Judy Fossum
katie leigh
7/12/2012 at 12:49 AM
Good article Randye!
Alan Sklar
7/11/2012 at 9:12 PM
The agent gets 10%. You get 90%. What does that imply?
It means that YOU do 90% of the work to create this new wealth and the agent does 10% of the work.

J. Christopher Dunn
7/11/2012 at 6:06 PM
Wow. What fun is there in being "discovered?" Sounds like a big waiting game to me. Thanks for the spot-on article, Randye!
CJ Adams
7/11/2012 at 5:50 PM
Great content here, Randye and so true! I've yet to be 'discovered,' but I do work consistently for clients who appreciate what I have to offer. Thanks for the post!
Patrick Sweeney
7/11/2012 at 3:03 PM
Excellent article Randye! A lot of good common sense for people starting out in this business. It takes hard work work and a lot of focus. Thanks for sharing it.

Randye Kaye
7/11/2012 at 1:07 PM
thanks for all your comments and likes!
and, yes, we still can dream...:)
Lisa Rice
7/11/2012 at 12:04 PM
Worthy advice for those considering voice over and those of us in the thick of it. We can lead great sounding voices to excellent information but we can't make them think.
Rick Lance
7/11/2012 at 11:41 AM
Excellent nutshell synopsis, Randye.
I think you just about covered it all!

Marc Scott
7/11/2012 at 10:55 AM
It would be a dream to get discovered, but that's just it... it's a dream. So I continue to get out of bed every day, work my hind parts off auditioning and keeping contact with clients, and the more I work, the more I work, so to speak. Great post.
Dan Hurst
7/11/2012 at 10:23 AM
Excellent article Randye!!!

It occurred to me while reading it that those who wait to be discovered haven't discovered themselves yet.

Thanks for your insights!
Dan Friedman
7/11/2012 at 9:27 AM
You rocked this article Randye Kaye! Hundreds of people (if not thousands) who work at this constantly, and already have agents, are waiting to be "discovered."

Being "discovered" is an unrealistic business model.

Dan Friedman
7/11/2012 at 1:37 AM
Oh, have nailed it. It takes work and practice, practice, practice! Despite other's feelings, I think radio is one place where you can get all this...bad copy, cold readings, clients who have no idea HOW the mediocre copy should be read. As "the voice" you have the perfect opportunity to hone your skills and help a client. I've told many a young wannabe actor, "Acting is really simple. All you have to do is look at a sheet of paper with words written by someone else, take those words in thru your eyes, and then spit them out of your mouth and make your audience believe that you just made it all up yourself, right on the spot! Simple!" Well, not so simple without training and PRACTICE. Good job delivering the message! There's no substitute for good coaching and PRACTICE!
BP Smyth, Narrator
7/11/2012 at 12:15 AM
Randye, excellent advice, and should be taken seriously by all. But I can't help but think that in the meantime, we are all waiting to be discovered.:)
7/10/2012 at 11:39 PM
Are you union or non union?
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