Marketing: Holiday Gift Ideas
For Your Voice Over Clients
By Maxine Dunn
Voice Actor & Solopreneur
Don't you just love receiving gifts? I know I do!
It's such a lovely surprise to answer the door and see the FedEx guy standing there with an unexpected present or to open your mailbox and recognize a friend's name on the return address on a package.
Gifts make you feel good. And they make you feel good to give, as well as receive.
They are a wonderful way to express your gratitude. And this goes for "little" gifts as well as "big" ones.
DON'T FORGET CLIENTS
And although you probably think of your friends and family as your primary gift recipients for birthdays and Christmas and the like, it's equally as important to bestow this generosity on your voice over clients as well.
I had an interesting experience recently: Almost 100 percent of the activity in my voice over career that week came from referrals from my clients.
In other words, clients I currently work for were recommending me to others, which resulted in more work for me and a growth spurt in my client base.
One of these referrals in particular has resulted in a significant new client. Now that is something that I'm very thankful for.
I realized that I needed to reward my referring client in a major way for sending me such a "gift." A brand new client!
So it occurred to me that I need to share my gift-giving ideas with you.
I've also received several great client gift ideas from fellow voice over pros as well, so I'll share them as well.
The following are some helpful guidelines that you can use in your own client gift-giving strategies.
Occasions to give your clients gifts include:
CONSIDER THE OCCASION
The gift should be appropriate for the occasion and not be "too small" or "too big."
For example, if you're just sending a short note to a client's receptionist, thanking her for her help, a Starbuck's gift card or a pretty bookmark would be appropriate. A pair of earrings would not.
On the other hand, if a client referral has resulted in a new five-figure client for you, a thank-you gift of a handsome desk clock would be appropriate. A Starbuck's gift card would not.
Do you see what I mean?
Your client gifts need to be well thought out and personalized. Don't just buy "one size fits all" and send it to everyone.
CONSIDER THE CLIENT
Keep in mind the details of the person you're giving the gift to. Gifts should be appropriate for the client.
If you're a woman, it's permissible to give more personal gifts than it is for a man.
Gifts from women to female clients can include:
GIFTS TO MEN
Gifts to male clients can include:
IF YOU'RE A MAN
If you're a man, be less personal in your gift choices, especially when giving to female clients.
Gifts from men to female clients can include:
Gifts to male clients can include:
FOR INTERNATIONAL CLIENTS
When considering gifts for international clients, it's important to take the cultural aspect of gift-giving into consideration.
When you're purchasing a gift for an international client, consider sending something that is an example of your own culture.
For example, if you're an American, this can include:
Note: When sending gifts to international clients, be careful not to send something that was manufactured in their country.
For example, when sending a gift to a client in Hong Kong, try to avoid purchasing a gift that has a tag that reads, "Made in China."
Also be thoughtful and aware when sending international gifts.
For example, if sending an Indian client a gift, do not give anything that is made of cowhide to a Hindu, as the cow is sacred in India.
When gifting Muslim clients, be certain not to include anything that is made from pork, for instance a pigskin binder.
When gifting Asian clients, be aware that white, for example a white flower arrangement, is the symbol of death and mourning in parts of Asia.
In other words, be culturally aware when planning your gift giving.
Okay! Now onto some gift ideas for your clients.
I've divided these up into price categories. You'll need to use your best judgment in choosing a gift for a man or a woman.
$25 and under:
$25 - $50:
$50 - $100:
$100 - $200:
FUN WITH GIFTS
One of my favorite marketing activities is looking for gifts for my clients. Have fun with it!
And if the thought crosses your mind that: "Well, they probably already have one of those." Or, "I'm not sure they'd like that." then just let that thought go right away.
Clients love to receive presents, don't you? So don't worry if they "have one of those already."
Just find something you like that you think they'll love and send it! It not only makes you feel good to be expressing your gratitude by sending an unexpected gift, I guarantee that you'll make their day.
Iíd love for you to leave a comment below, and let us know your ideas for great gifts for clients!
ABOUT MAXINE ...
Maxine Dunn is a top voice over artist and on-camera spokesperson who has been seen and heard in hundreds of commercials, documentaries, corporate narrations, voice mail systems and websites. She is a British native and her ability to also deliver a perfect American accent gives her business a wide range. She works with Fortune 100 companies, award-winning creative teams, and maintains an extensive clientele - locally, nationally, and internationally. Best known for her voice over and spokesperson expertise, she is also an avid writer who enjoys bringing stimulating and motivating material to her readers. Her free weekly e-zine, The Creative Business Advisor, is available at her website (below).
Complimentary newsletter sample: http://conta.cc/MaxineNL.
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