Newcomers: Ditch The Ego,
Be Realistic & Work A Plan
By Bobbin Beam
I'm often approached by people for advice about "the voice over business."
There are many resources available to new people, some excellent, others less than legitimate. Here are random suggestions from my own experience - far from a complete plan, but you may find them useful.
To start, never, ever pay money for agency representation, and hang on to your bucks.
While being in business for yourself is clearly attainable, you must look before you make the leap, and map your journey in advance.
It will certainly help to have certainly saved up about six months to a year of living expenses while bootstrapping the new venture.
DITCH THE EGO
If you're feeling a certain sense of entitlement, reconsider.
Ego is rampant in show business. Yes, some ego is needed to be in business for yourself and inherent in the creative process But never take anything for granted in this economy and in this business.
To succeed you can only count on hard work and persistence.
A certain measure of ego is needed, but place your efforts into becoming useful and valuable.
WHAT'S THE QUESTION?
Ask and answer the right questions.
You'll be required to wear many hats, including selling yourself as a talent in an already highly competitive marketplace.
MEET THE MARKET
Being customer-centric is critical, and make sure you get out and meet some of them, face to face.
There's a high likelihood that you'll find potential clients in your locale.
The marketing portion of any business plan is most important. It'll be worth it in the long run to take your time to get it right.
WHERE YOU ASSOCIATE
Are you hanging out in the right places with the right people, or are you preaching to the choir?
If all you do is chat with people who'll never provide a snowball's chance of offering legitimate voice over work, you're wasting previous time. This goes for online and face-to-face connections.
The most direct route to a job is to your associations. Think about it. Associations are not only singular peeps, but also organized groups.
There are a number of right places to not only join, but to become involved in, both virtually and face-to-face. You can market your services to everyone you interact with, but your chances are better in producers' associations and the like.
SEEK YOUR PASSION
In these interesting economic times and lackluster employment rolls, many are opting to take control of their own destinies and release themselves from the prospect of the layoff.
But be realistic. Not everyone will be the next Pixar or video game or commercial voice over star.
Focus on an area that best suits your vocal strength. Outfit your recording space with the best technology you can afford for now.
Starting out simply is a good idea, especially when you don't have a lot of money to invest.
Seek and work with a mentor.
Most communities have small business development centers where you can get low or no cost help with your plan.
If you don't plan, you'll plan to fail.
ABOUT BOBBIN ...
Bobbin Beam is a very active voice talent, based in the San Diego - Los Angeles area, who specializes in projects for broadcast and business. She also writes a very entertaining and informative blog, Bobbin's Blog.
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