How Do You Feel About A Product
Brand When You Voice Its Name?
August 3, 2015
By Hugh Klitzke
Casting Director and Coach
Brands do not come with a point of view, unless we give them one. I think the reading of brands needs to be extremely specific.
To achieve it, we have to know what a brand means to us.
As American consumers in the 21st century (wow, I almost typed 20th), we all have emotions about brands.
Here are a few of mine.
It would definitely come out in a read.
Hugh P. Klitzke is studio manager and voice casting director for a leading bi-coastal talent agency, who has directed more than 85,000 auditions for all voice over genres. Based in New York City, he is also a coach specializing in teaching voice over for actors, and writes VO4TA, a twice-weekly blog with helpful voice acting tips.
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