Voicing TV Commercials: If You Work
Too Hard, You're Adding Too Much
June 22, 2017
Note: VoiceOverXtra presents a weekend workshop on voicing TV commercials, led by the author in New York City on the weekend of July 15-16. To start or boost your TV commercial VO niche, check the details here. The workshop is limited to just 8 students, and will devote many hours to hands-on recording in the booth.
By Hugh Klitzke
Casting Director and Coach
Adding something is easy: adding value is hard.
So, are you adding value to the idea in the audition?
In a television commercial the odds are that your voice over is not the most important element. And in the audition, what is expected of you is to perform in a way that makes sense based on spec, the taste of the market today (not the market 20 years ago), and with an ear to being a part of an overall whole.
Your part is important - but it is of relative value to the other ideas in the spot (casting, script, lighting, direction, music, cinematography, etc.)
Your read balances all the component parts. You add a point of view or an energy. You talk to a consumer (or a voter, or a Mom, or a retiree) about what matters to them and why this product or service is the right one for them.
If you hit a brand name - you are adding too much.
If you work too hard - you are adding too much.
If you read for a sound and without an emotional intention… you get what I mean.
And all of that happens by doing the right thing with your audition and never too much.
Hugh P. Klitzke is studio manager and voice casting director for a leading bi-coastal talent agency, who in more than a decade has directed over 115,000 auditions for all voice over genres. Based in New York City, he is also a coach specializing in teaching voice over for actors, and blogs at voiceoverfortheactor.com, a twice-weekly blog with helpful voice acting tips.
SEE MORE HELPFUL VOICE ACTING ARTICLES HERE
Your Daily Resource For Voice-Over Success