When An Iffy 'Volume Discount' Kicks In,
Should You Leave Money On The Table?
July 1, 2016
I just finished a big project.
By big, I mean it was about one finished hour of audio and hundreds of slides worked on over a five-week period.
By slides, I mean after the audio was recorded and edited, it needed to be chopped up into little bits and each bit saved as a separate file with a specific name.
It was for a regular client and a relatively easy gig.
Once the project was finished and we confirmed there were no more retakes (when I screw up) or revisions (when they make changes in the script), I confirmed the length of the finished project and the number of slides with the client. The client approved, so weíre good to go.
'VOLUME DISCOUNT' DECISION
A little while later, I get an email from the "portalĒ that got me the gig. (And no, itís not one of the big P2P sites.) It says on their website that once the project length hits one finished hour, a volume discount kicks in.
Since the project was only a few minutes over an hour, the portal left it up to me as to how much to charge. Weíre talking a about a difference of a few hundred dollars if I apply the discount.
It was a no-brainer. I gave them the discount.
WHAT THE CLIENT WILL REMEMBER
Never, ever look for the maximum kill. It just isnít worth it.
That client will remember that I saved them hundreds of dollars as well as did a good job and (fingers crossed) will keep me in mind for when the next big gig comes across their desk.
The key to voice over success is building meaningful relationships. Meaningful relationships are built on communication and trust, not how much money you can make off of them.
Oh, and if you think Iím a fool for leaving money on the table or lament that you would take the money because of your current financial situation, you may want to re-examine your business model.
Over nearly two decades, Tom Dheere has narrated thousands of projects for clients in over a dozen countries and voiced more than 40 audiobooks. He is also a voice over business consultant, coach at Edge Studio, was the marketing consultant for the Voice Over Virtual online conference, and is also writer/producer of the new sci-fi action comic book Agent 1.22.
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