The 'Throw Away' ... What Do You Imagine?
... And The New 'Normal People' Read ...
November 2, 2016
Note: The author treats us to brief blogs on voice acting (see link at the end of this article) - and we treat them as nuggets from the casting chair to remember. Here are three recent ones from Hugh ...
By Hugh Klitzke
Casting Director and Coach
THE 'THROW AWAY' READ ...
The direction ‘throwing it away’ makes the read casual and relatable by:
Now I have a question: What if the direction given was merely "slower”?
What are the images you see in your head as you tell the story?
Do you see families? Romantic couples? Maybe dreams being fulfilled?
Images of success?
Or - do you see the nightclub? Do you hear Brubeck’s Take Five drifting subtle and sophisticated and cool in the background? Tables of men and women well dressed and ready to stay out late...
Or - do you hear the car before you actually see it? And THERE it is! Kicking up dirt as a driver with a smile showing teeth makes a seemingly impossible turn across a desert playa?
What is the subtext to your read?
THE 'NORMAL' THING
Way back in June 2015, I boldly announced "Conversational Is Dead”.
Quote: ‘The directions "conversational” and "not announcery” have been forever replaced by the word "real”!’
And now I have been informed that the word replacing "real” - which replaced "conversational”, which replaced "not announcery” - is "normal”.
"We are looking for a normal people read.”(Sigh.)
Normal. What do I think of that? I think normal people don’t do well in commercials. I think that copy is too well written to be inhabited without intention. (No, that’s not sarcasm.) I think that regular people are remarkable in life and not usually interesting in the micro form of a 90-second web spot or a 15-second cut down. Especially when they’re being "normal.”
No, I think it’s the wrong word to use. I think that direction should show context. If you want the read to sound ‘wry’ or ‘quirky’ or ‘warm’ ...
Hugh P. Klitzke is studio manager and voice casting director for a leading bi-coastal talent agency, who has directed more than 85,000 auditions for all voice over genres. Based in New York City, he is also a coach specializing in teaching voice over for actors, and writes VO4TA, a twice-weekly blog with helpful voice acting tips.
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