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Is Buying A List Of Voice-Over Client Leads
Worthwhile? Ask Sellers These Questions
July 15, 2019

On July 25, the author leads a new and important VoiceOverXtra webinar, Voice-Over Online Casting: The Basics & Beyond. It's "must-have" info for both VO newcomers and working pros who use the P2P sites for leads to auditions. Details.

By Tom Dheere
Voice Actor & Coach
Shelley: The leads are weak.
Blake: The leads are weak? ****ing leads are weak. You're weak! 
If you don't recognize the quote, it's from the outstanding film, Glengarry Glen Ross.

Over the years I've noticed many companies and individuals selling lists of leads in the voice-over industry. It got me thinking; are selling leads ethical? Do they actually work?

I did a little research and read some articles like this one.

I think if the leads seller gets permission from companies to sell their contact information to third parties, then it's cool. If they demonstrate transparency, even better.

If you want to buy a list of voice-over leads because you think it's convenient, but can't be bothered with without properly vetting the source, caveat emptor.


To quote fabulous voice talent and all-around good egg Maria Pendolino: There's truly no shortcut to good and viable leads. And she's right.

I will never tell a voice talent how to spend their money, but I have never bought a list of leads, and I don't think I ever will. Every lead I've gotten that turned into a solid client came from either my own research or vetting a lead that a trusted source referred me to.

If you are still considering buying a list of leads, ask the seller these questions and see how they react:
  • Is the list of leads GDPR compliant?
  • Did you get permission from everyone on the list to be on the list?
  • Did the leads pay to be on the list?
  • How old are the leads?
  • May I have the names of others who purchased your lists so I can ask about their results?
If the seller is hesitant or refuses to answer these questions, run.
Over more than two decades, Tom Dheere - AKA 'The VO Strategist' - has narrated thousands of projects for clients in over a dozen countries and voiced more than 40 audiobooks. He is also a voice over business consultant, a coach at Edge Studio, was the marketing consultant for the Voice Over Virtual online conference, and is also writer/producer of the sci-fi action comic book Agent 1.22.

Agent 1.22

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