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MARKETING
Should You Create A YouTube Channel
For Your Voice Over Demos & Marketing?
July 14, 2017

By Rick Lance

Voice Actor

Many industries have greatly benefited from the creation of YouTube, but few have benefited more than voice over. 

This a great source of potential voice over work. With so many people creating YouTube channels for business and personal reasons, there are plenty of potential clients to be found in this social realm.

And YouTube is also a great place to advertise our skills.

Consider it this way: if a potential client wants to hear a larger sample of your voice, something above and beyond the demo that you submitted, where would he or she most likely go? 

There are really only two acceptable answers:
1. Your Website
2. YouTube

CHANNELING YOUTUBE

So, do you need a YouTube channel?

It certainly isn't mandatory, but there really is no good reason to avoid making use of such a powerful marketing tool. Not only can you create short videos that tell your personal story and showcase your vocal strengths for websurfers to discover, but you can then embed them on your website. 

Whether that potential client chooses option number one or two, he or she is certain to find what is being sought out.

WHAT TO POST


But be careful about what you post on YouTube. 

Your channel should be dedicated to showcasing everything that is great about you as a voice over professional. That means you don't want to include videos that fail to do that. 

Your kids are undoubtedly precious, and your hobby is certainly worth capturing on film, but create a separate YouTube account for those pieces. 

The YouTube channel under your professional name should be just that: professional.

THREE VIDEO TYPES

Finally, here are three types of videos to consider including on this channel:

1. An introductory video


This video gives visitors more information about who you are as a human being, perhaps a bit about what made you decide to become a voice over artist.

2. A tour of your studio

The potential client searching wants to determine how professional and trustworthy you would be if hired. A studio tour provides a glimpse into your work space that would be valued by those considering hiring you.

3. A voice over sample


If there were a few things that you would like to have included on your audio demo that you just didn't have space for, create a separate recording and post it to your YouTube channel. 

This provides that extra bit a potential client may seek out.

For instance, I've placed my Video Narration Demo on my website, YouTube and Facebook. On Facebook, it has been viewed over a million times and is referred often by my clients and potential clients.
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ABOUT RICK
Rick Lance has been working as a voice talent since 1993, transitioning from singing demos and personal projects in Nashville's music business to voicing hundreds of commercials, then promos, narrations, character voices and more. His vocal style is described as Americana, the voice of the Heartland. He is currently the voice (narrator) of three hunting programs and one outdoor program on the Sportsman Channel and the Outdoor Channel. His client list includes Toyota, Harley Davidson, Sony Entertainment, Coca Cola, Life Care Centers of America, John Deere, Jordan Outdoor Enterprises and Sacred Seasons II. He has also become a leading voice for the industries of construction, manufacturing, energy production, trucking, agriculture/equine, outdoor sports, travel, community banking, finance and health care. And he is a colorful voice for film, television, museum and corporate documentaries. "I'm lucky to be working within my comfort zone," he says, "literally living out my voice acting life as an outdoorsman, horseman, weekend cowboy and working man, gentleman farmer on my six acre mini ranch with my horses, dogs, cats and my wife near Nashville."

Web: www.ricklancestudio.com

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Comments (2)
Joe Loesch
7/19/2017 at 4:15 PM
Always a pleasure to hear from my old pal Rick. I'd like to add that another way to listen to extended demos is to simply paste them into your VoiceZam.com player. The length doesn't matter as potential clients can click the next track once they've heard enough. We can always count on you to come up with interesting topics, Rick. Thanks.
Darla Middlebrook
7/14/2017 at 7:45 AM
This is good advice. It is something I should work on during my "down" times from recording. Since I do not like to be photographed or filmed, my YouTube clips will need some graphics to make them interesting. Something to work on, as I said.
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