How To Direct Yourself In Your
Own Voice Over Booth - Expertly.
July 25, 2017
By Kim Handysides
21st Century voice over means knowing how to direct yourself in your own booth. Expertly.
If the task seems daunting and you're a bit shaky on how to deftly turn the tables to be both actor and director, these tips may help steady you on.
When you get a piece of text, orient yourself with "who," "why" and "where."
Commercial copy is different from a script for a game or an explainer. Each of these comes with its own standards of nuance.
Let's take ads, for instance. People listening are only half listening at best. The ad is in between them and the content they want. So, make it content they DO want to hear.
What in the copy is going to make a difference for them?
If you do your best work, they will come away with a couple words and a feeling: i.e. McDonalds + lovin' ... Apple + different.
A longer text is more of the same, but less urgent. And with more words. So, for instance, if you're reading an eLearning text about compliance, in each line and paragraph look for the goodie - the key phrase that will make a difference for the sender and receiver of your message.
I hesitate to give a recipe on how to break down your script. That'd be like cake.(chocolate, vanilla, pineapple upside down) Your read recipe is going to be different from mine.
I tend to send more love to my verbs. Other people like to polish up the adjectives. More critical is to make sure you understand what is important to get across and then, keep it real, in an entertaining way.
SEPARATE CREATIVE FROM CRITIC
Ever worked in a studio on a commercial? The client, the account exec and a minion or two are never (or extremely rarely) in the studio at the same time the talent is.
The director does this on purpose. Too many cooks. Plus, they don't know how to ask for what they want. And actors are delicate creatures.
Same here. In your solitary two-hatted state, you need to separate your creative from your inner critic.
I don't know about you, but my creative inner feels like a red licorice-loving five-year-old, who cartwheels over to the mic mugging, "Let me at the script!!"
To keep her from diving off the deep end without checking whether there's water in the pool (a.k.a. spend too much time on takes or go too far in freeing that freaky self), approach "takes" with the wisdom of Pat Fraley's Series of Three:
CHANNEL GREAT DIRECTORS
I channel my inner Martin, Andrew or Kate. All great ad directors I've worked with in the past, who know how to nudge me where I need to go.
Who are some of your fav directors? What would they say to get you to try it differently?
Another fav of mine is Mary Lynn Wissner and her amazing voiceover app. A wonderful LA casting director, Mary Lynn devised an app you can take in your booth to help you make strong choices.
Her approach is broken down in five different kinds of reads, and then she has a survey of emotions and triggers that you select from to layer or flavor your performance with. This is especially good for auditioning.
Using her app has helped me become a better self-director. After you've got a few takes laid down, cage your creative creature and its bruisable ego and listen with your director's ears.
LISTEN AS YOUR AUDIENCE
Finally, once you've done all you can creatively, bring that inner judge back in your court.
Separate yourself from what you've done. If you were a writer, this would be the time you'd refer to Stephen King's quote, "kill your darlings."
Listen with the ears of your client. Or better, your client's audience. And never - with a capital N - ever go for "good enough."
Good enough doesn't get you re-hired. Or hired in the first place.
Kim Handysides loves VO almost as much as she loves her dog, Kiwi the Dedicated Dachshund. With roots in theatre and film, decades in voice over and several stints in journalism, most days she can be found (like you) in her padded 4x6 mainlining the message between sender and receiver.
CLICK HERE FOR MORE HELPFUL VOICE ACTING ARTICLES
Your Daily Resource For Voice-Over Success