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This Last Line 'Trick' Can Lead
To A Better Lasting Impression ...
July 17, 2015

By Hugh Klitzke
Casting Director and Coach

Here’s a trick. (I really hate that notion - "a trick” but sometimes, it seems to fit…)

Here’s a technique. (Passably better, but still….)

Okay - try this! 

When you read a spot (say, a TV commercial) and you are reading ahead, take your eyes off the paper as you come to the very last line. 

Look away from the last sentence - but keep reading.  

You’ll be surprised at how the ending changes from something pat, stock or predictable into something more.
Hugh P. Klitzke is studio manager and voice casting director for a leading bi-coastal talent agency, who has directed more than 85,000 auditions for all voice over genres. Based in New York City, he is also a coach specializing in teaching voice over for actors, and writes VO4TA, a twice-weekly blog with helpful voice acting tips.


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Comments (1)
Paul Payton
7/17/2015 at 3:12 PM
Wise advice. I've been doing it for decades.
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