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SOUNDS ODD #26 by Elizabeth Holmes
Fun Facts on the Science of Sound
Videogames! (Can I Play Too?)
February 4, 2015


One of the most enjoyable voice acting jobs Iíve done to date was voicing a video game character for a teaching game for little kids about the brain. 

It was sponsored by the National Institutes of Mental Health, and it didnít have any weapons, explosions or graphic violence. I had a lot of fun with it, because I was able to just let loose, be a goofy character and bring a script to life. 

Best of all (for me), the game developers needed a mature female voice.   

FEWER FEMALE CHARACTERS

Do you have any idea how rare it is for a mature female to appear in a video game? 

Less than 15% of video game characters are female, and most of them are written to please the (30-something, male) game developerís sensibilities. Thatís an optimistic estimate, by the way, based on data from six years ago when fewer than one in 10 video game characters were female.   

These days, the only video game role Iím regularly asked to play is an orc queen. I love playing a villain as much as the next person, but unfortunately, those menacing, gravelly tones are just on the edge of my range, and very tough on my throat. I have to block out a week for recovery after a job like that. (Needless to say, I donít seek this kind of work.)  

Am I just a whiner? Or does something need to change?  Obviously, I think something needs to change, and hereís why.   

THE 'AVERAGE' GAMER IS WHO?


Do you think you know the average gamer? Think again!  

When you hear the word "gamer,Ē what mental image does that conjure up in your mind?  For me, itís a teenage boy glued to a video screen, both hands on a keyboard or console. 

You might be as surprised as I was to learn that that image is a stereotype Ė and it doesnít reflect the actual gaming public.  

Statistics published in 2014 by the Entertainment Software Association identify typical gamers as follows:  
  • Average Age Ė 31 years old
  • Gender Ė 52% male / 48% female
  • Percentage of males younger than 19 years Ė 17%
  • Percentage of females 18 years & older Ė 36%
Plus, between 2012 and 2013, female gamers 50 and older increased by 32%.  

HmmmÖ 

So that means a gamer is twice as likely to be a young woman as a teenage boy.  And "myĒ demographic is one of the fastest growing in the industry.  

'FEMALE CHARACTERS COST MORE'

Despite these shifts in the gaming public, the gaming industry has to been slow to recognize and accommodate its new female players. 

There are several reasons for this, but one that hits us where we live is the (erroneous) notion that itís more expensive to hire female voice talent. 
"Adding female characters doubles the art budget.Ē
Iím guessing the source of this common misconception is projects where one actor is hired to play several characters.

The fallacy, of course, is that a double budget does not apply to unique capture performances (where each character is voiced by a different actor). If a game requires four unique character voices, and one of them is female, her rates will be comparable to her male counterparts, not more expensive. 

Also, the character budget component of a gameís art budget is usually relatively small.   

$21 BILLION INDUSTRY

Why should gender equity in gaming matter to voice actors, both male and female? Because the video-game industry is HUGE - $21.53 billion per year.

Opportunities for a wider cross-section of us to work in this industry are growing. When games have vivid and diverse characters of both genders and all ages, they increase the odds that the gaming public will grow beyond traditional demographics.  More consumers means more games sold, and more work for everyone.  

Plus, itís just plain fun.    

For more on the Computer and Video Game Industry, click here for essential facts from the Entertainment Software Association.
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ABOUT ELIZABETH

Elizabeth Holmes is a writer, voice actor, and staff editor at VoiceOverXtra, based in Northern California. She is also editor of VoiceOverXtra's book division, including Voice Over Legal, by voice actor / attorney Robert Sciglimpaglia.

Email: elizabeth@HolmesVoice.com

Earlier Sounds Odd Columns: http://bit.ly/SoundsOddColumns

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Comments (2)
Roxanne Coyne
2/9/2015 at 11:31 AM
What an enlightening article, Elizabeth. We have three gamers at our house. My husband and son and daughter. None of them are teenage boys. The kids' favorite game right now is Sims. It's a really cool game about building a virtual neighborhood and it actually features lots of female characters. Very refreshing! And non-violent, too. I hope I'll be hearing YOUR voice in lots more games soon!
Rebecca aka LoveThatRebecca
2/4/2015 at 8:00 AM
Thanks for the stats Elizabeth... good to know!
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