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New MO-JOE Friday Video, Episode 103:
'Establish Your Brand'

(VOXtra) - What's the first thing you want potential voice over clients to think of when your name comes up?

Voice over! Sure. But you can't be all things to all clients. Nor should you want to be.

In this new MO-JOE Friday Video, VO talent/coach Joe Loesch details the importance of finding a niche to focus on - something to help establish your memorable brand and client appeal. And he points the way to figuring out that personal focus.

"Eventually you'll be doing all sorts of voice over work, but if you begin in a specific area you'll be perceived as a focused individual," Joe advises.

Click the video above for the full story.


Joe Loesch is a top voice actor, narrator and voice over coach, an award-winning spoken word producer, and (... drum roll ... ) your leader at Voice-Over Booth Camp.

Joe also trains you in VoiceOverXtra webinar recordings on VO performance, character voices, and how to stay the course in a voice over career. Note: A current LABOR DAY TENT SALE offers these recordings for 30% OFF with promo code TENT30 until September 5. Then from September 5 to 12, take 15% OFF with promo code TENT15. Take a look:

And come back soon for MO-JOE!

On the first and third Friday of every month, Joe delivers MO-JOE Friday Video refills on all aspects of voice acting and succeeding in voice over to VoiceOverXtra readers. Check out past episodes here.

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Comments (1)
Patricia M. Smith
9/2/2022 at 10:50 AM
Joe's experience and calm demeanor invites questions as we learn our craft! I appreciate that.
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