It's Getting Ugly: Tension. Negativity. Toxic Social
Media Rants. Hey - We're Talking About Voice-Over!
August 7, 2019
By Tom DheereVoice Actor & Coach
There is a lot of tension in the voice-over industry right now. It's been building over the past five years or so ...
I have HAD IT with most of those VO-related Facebook groups. Many have become too negative and often downright toxic.
It's like every day there is another smart-mouth, know-nothing newbie, scumbag predatory demo coach, knuckle-headed flamer, holier-than-thou union member, or jaded veteran who has nothing better to do than Statler & Waldorf the group minus the funny.
WHAT'S GOING ON?
Anyway, why is there so much tension in the voice-over industry today?
There are a number of factors, but I think the number one factor is: thoughtlessness.
The voice-over industry has changed massively over the past 15 years. Social media and the Pay-to-Play (online casting) model have severely disrupted the industry. Some would say for the better, others (likely if you're in SAG-AFTRA and book mostly agent-driven work), for the worse.
How can we reduce the level of tension in the voice-over community? Be more thoughtful.
And how to do that? Get a grip.
I'm talking about:
Pull your collective heads out of your collective asses and do your best to make your perception of the voice-over industry match reality.
That way, you'll be less inclined to judge as quickly and harshly as many of us have - especially on those sometimes-soul-crushing voice-over Facebook groups.
Take the time to learn more about exactly how and why the voice-over industry has changed so you can better adapt.
When the light bulb was invented, nobody felt bad for the candle-makers. Learn, adapt, grow!
Think before you post/talk/answer.
Put yourself in the other person's shoes before you judge them.
Read your social posts aloud and ask yourself how you would feel if someone said that about you.
If it's an "angry" post, imagine writing it to your grandmother or your kids or your boss.
Sometimes the best thing you can do with your posts is to never write it in the first place.
We are in this together! This is a tough industry to navigate, much less be consistently successful at.
We were all newbies once, we all have feelings, and only by working together can we make the voice-over industry a better place. Always be in the business of being a good human and collecting good humans.
Over more than two decades, Tom Dheere - AKA 'The VO Strategist' - has narrated thousands of projects for clients in over a dozen countries and voiced more than 40 audiobooks. He is also a voice over business consultant, a coach at Edge Studio, was the marketing consultant for the Voice Over Virtual online conference, and is also writer/producer of the sci-fi action comic book Agent 1.22.
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