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MARKETING Blaze Creative Paths To Voice Over Clients - What Works Best For YOU? April 27, 2017 By Dave Courvoisier Voice Actor & TV News Anchor  I was reading through my Google Alerts and came across a Craigslist ad
placed by a seasoned VO pro. The ad came complete with a graphic, phone number,
website address, a map to his major US city address, an email address, a
long list of genres, and an equally long list of satisfied customers.
Craigslist is perplexing. Some voice actors refuse to "stoop" to Craigslist ads. Usually, voice actors patrol Craigslist looking for opportunities, not to sell their own wares. But these days, one must be creative. I mean, think about it from the POV of the prospective voice-buyer who is not tapped into the talent agent system. They might not have even heard of V123 or the other P2P's. But who hasn't heard of Craigslist? It's the giant want ads for the world. I can think of many voice actors I respect who've found the occasional gem on the Craigslist ads. So can it hurt to keep an eye on 'em? WHAT WORKS FOR YOU? How many tried 'n' true methods/rules/formulas have you seen for voice over success? The well-meaning coaches and mentors who offer these solutions are quite often sincere, and their recommendations work - FOR THEM. Does that mean it'll work for you? Not unless you have the exact same set of skills, knowledge, passion, experience, funds, outlook, chutzpah, and creativity as the said person offering the solution for success. Sure, there are some basic ground rules that make sense for everyone, but beyond that, ya gotta find your own path.
I can't even think of what might be YOUR sweet spot, 'cause it's YOU ... not me. Forget what other voice actors are saying worked for them for just a minute. That's been tried. And because it worked for them, others are doing it too. What creative, never-before-tried, tailor-made-for-you tactic can YOU come up with??? Chances are it's not being done (yet), and that makes it unique, appreciated, special, and a standout from the crowd. My guess is SOMEONE will notice, and appreciate the effort and creativity that went into it, and will give you a try based on that merit alone. The rest is up to you. Your talent. Your business acumen. Your professionalism. Your relationship. -------------------- ABOUT DAVE
Dave Courvoisier is an Emmy Award-winning broadcaster, writer, producer, voice actor, and the main weeknight news anchor on KLAS-TV, Channel 8, the Las Vegas CBS affiliate. He also writes Voice-Acting in Vegas, a daily blog of voice over adventures, observations and technology, and is author and publisher of the book, More Than Just A Voice: The Real Secret To VoiceOver Success. Email: CourVO@CourVO.com Web: http://www.courvo.com Blog: http://www.courvo.biz More Than Just A Voice: http://courvo.com/more-than-just-a-voice |
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To your list, I'd add 1) a Chamber of Commerce presence, and 2) believe it or not -- the phone book.