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How To Sell Your Voice Over Services ...
Without Selling Your Voice Over Services

February 1, 2017

By David Tyler

Voice Actor & Coach

Well, itís safe to assume that not every voice over artist is a great salesperson. But I think one of the reasons Iíve been able to be successful doing voice over is that Iíve learned to sell myself without "sellingĒ myself.

About a year ago I read an article online written by Lee McIntyre at the website and everything he wrote rang true with what Iíd been doing all along.

So to help you toward becoming a successful voice over entrepreneur, here are his three steps to selling yourself and landing that new client.

Iím going to explain each one of these below:
  • Listen more and talk less
  • Diagnose before you prescribe
  • Stop being attached to the result

OK, so number 1, listen more and talk less.

It may sound counter-intuitive for a voice person to talk less at this stage of your sales process, but being quiet and listening in order to understand what the client needs is the first thing to do.

So donít talkÖlisten.

The only reason youíd need to talk at this first stage is to ask questions, to clarify those answers, and to parrot back what the other person is telling you to show that you "get it.Ē

This is what we call the "feedback only stage.Ē

The client will invariably perceive you as being very attentive - which you are - and will then be ready to get your input.


Like for every good doctor, the next step is to diagnose the clientís situation.  Hold it up to a mirror to them, to help them see whatís really going on with their project and what their goals really are.

Diagnose or define the reason they got in touch with you in the first place.

You can help them bridge where they are with their project and where they want to be.

As a side effect of this step, you are creating value in the prospectís mind, that you are more than just a voice person, but also a partner in their success.


Finally, stop being attached to the results. Rejection is a terrible thing, and as voice over artists, weíve learned to do our best when auditioning yet understand that we wonít get every job we try out for.

Well, the same thing goes for selling.

Whether the prospect at this point sounds like heís sold on hiring you, or that he wants to think about it and get back to you, the natural reaction in both cases is to start pushing in your favor.

However, the more you push, the more your prospects will resist.

So stay relaxed, positive, calm and detached. Let the prospect make the connection between his needs - which youíve defined earlier - and what you can offer.

What Iíve learned and what Lee points out in his article is that the more you resist them, the more theyíll come to you! It sounds kind of crazy, but more often than not this is true.

BOTTOM LINE: Selling isnít the easiest thing to do, but if you follow these three steps I believe that youíll find it easier to close more sales.
David Tyler has been helping companies communicate ideas as a voice over artist for 30+ years, and recently began teaching everything he knows about building and running a successful voice over business through his website.



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Comments (1)
Fred Humberstone
2/1/2017 at 9:54 AM
Thanks, David. Great advice.
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