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VOICE OVER MARKETING
Are You Taking Advantage Of All Online
Voice Over Talent Marketing Opportunities?

By Rick Lance
Voice Actor

As a voice over talent, it is critical to be strategic in your marketing. Especially online.

You want to be sure you are visible in online searches, and that when voice seekers find you, they can quickly and easily see your portfolio of audio/video work. 

Here are some digital strategies to help increase your visibility and book more voice over jobs.

GO TO GOOGLE

Google is the largest search engine out there, reaching millions of people daily. In 2019, it was estimated that 97% of searches online were to find a business.  Are you taking advantage of that?

Google My Business is a free service that helps your business appear on google search and maps. It is the perfect way to get your information out there, whether you are a seasoned voice over talent or new to the industry. 

It makes it easier for customers to find you by dramatically increasing your search visibility. 

For example, if someone types in "voice over talent in Nashville, Tennessee," businesses matching that will pop up. Hey, including mine!

Not only does it help customers to find you physically, but it improves your digital search visibility in Google. When a prospective customer is looking for local businesses, they are ready to hire.

Google Business also lets you post useful information and makes it easier for customers to leave reviews. 

Add information like your name, what you do, location (if you don't want your home studio to appear, a city is fine), phone number, website, and pictures. You can capture their interest in your listing.

SOCIAL MEDIA PRESENCE

Be consistent with your brand and imagery.

Keep your social media content interesting, informative, and fun - followers want to be entertained. 

Include your website information on your social media postings, and cross-promote your social media channels with one another to increase your brand's visibility. 

Some ideas ...

Instagram. Showcase your voice in videos, or behind-the-scenes of a job you are working on, or a training that you are doing. Think of Instagram as a portfolio of photos and videos of your studio, equipment, events, trainings and clients.

LinkedIn. This is mainly a professional networking platform. Your content should be focused on potential clients. It is the perfect place to link to your demos, your resume and completed projects. Your aim should be showcasing your professional personality.

YouTube. Set up a YouTube channel to stream your demos and voice over recordings.

No matter what social media channels you post on, plan a consistent schedule with relatable content. Consistency is major.

Also, be aware of trending hashtags and ones that include your location. People follow hashtags, and if you include one, they will find you easier.

SEO - SEARCH ENGINE OPTIMIZATION

You should already have a voice over website; if not, that is the first step. 

Once your website is live, you will want to make sure that it appears in Google searches.  That is what SEO is all about - making sure your website has the correct keywords in the content to attract searches. 

For example, you can look at the common search result suggestion of people when they type in the word "voice acting." From there, you can study the pattern on what keywords are mostly used for researching voice over talent, and then include them in your content.  This way, Google will find your site, and list it for voice seekers to see.

These days, Google searches seem to be more sensitive to images and video as well as keywords and content.

TRACK YOUR RESULTS

So, how is all this working out for you?

Use Google Analytics to track the engagement of your website and your social media.  This way you can see what is working best for you and figure ways to improve your online presence. 

Your efforts will help get your voice over talent brand more visibility.  And more visibility means more opportunities for potential jobs to come your way.
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ABOUT RICK
Rick Lance has been working as a voice talent since 1993, transitioning from singing demos and personal projects in Nashville's music business to voicing hundreds of commercials, then promos, narrations, character voices and more. His vocal style is described as Americana, the voice of the Heartland. He is currently the voice (narrator) of three hunting programs and one outdoor program on the Sportsman Channel and the Outdoor Channel. His client list includes Toyota, Harley Davidson, Sony Entertainment, Coca Cola, Life Care Centers of America, John Deere, Jordan Outdoor Enterprises and Sacred Seasons II. He has also become a leading voice for the industries of construction, manufacturing, energy production, trucking, agriculture/equine, outdoor sports, travel, community banking, finance and health care. And he is a colorful voice for film, television, museum and corporate documentaries. "I'm lucky to be working within my comfort zone," he says, "literally living out my voice acting life as an outdoorsman, horseman, weekend cowboy and working man, gentleman farmer on my six acre mini ranch with my horses, dogs, cats and my wife near Nashville."

Web: www.ricklancestudio.com

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Comments (3)
Dan Hurst
5/26/2020 at 6:03 PM
Hey Rick!

Good stuff, brother! Thanks for the concise, yet insightful reminder!
Rick Lance
5/26/2020 at 4:35 PM
@Jack...Oh, It's useful Jack! Remember it's Google!

Unfortunately, at this time I believe they are only using the "broadcast media" category.
You'd think they could have refined that by now. I sure don't have the pull to get that changed.
Like my marketing company that edited my profile, keep checking back with them after you've set up your profile. They're bound to refine that category. Meantime, take advantage of it!
Jack de Golia
5/26/2020 at 12:22 PM
I tried to sign up at Google My Business, but there's no category for voice over. So am I a recording studio or some other irrelevant term.

Not sure this service is useful.
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