Voice Over Marketing Is Like Gardening
(Sort Of ): Plant And Nurture Relationships
May 1, 2015
By Judy Fossum
We are well into spring, and for some that means getting ready for the gardening season. Seeing something grow and thrive that youíve planted (be it flowers, veggies, trees or shrubs) and nurtured is rewarding and it really feels like youíve accomplished something.
Iíll be the first to admit that Iím a beginner when it comes to vegetable gardening. Iíve had my share of flops, over-crowded seedlings, dried-up plants and less than impressive yields.
ButÖIím learning and Iíll continue to try and Iíll continue to plant seeds.
So what in the heck does gardening have to do with voice overs? In the recent VoiceOverXtra article, Career: Think Spring! Time To Plant New Seeds In Your Voiceover Brand Garden? by Christi Bowen, it has plenty!
PLANT AND NURTURE
To add to this subject a bit, in gardening you plant seeds and nurture them by making sure they have plenty of water and sunshine, and then itís a matter of patience and waiting.
In my gardening experience Iíve learned that some of the seeds germinate and some donít, and those that do germinate do so at different times.
Some pop out of the soil in a few days (if youíre lucky), while others come up in a few weeks. Once theyíve come up, you still have to nurture and take care of the small, delicate plants so that they continue to grow and eventually bear fruit and veggies.
BRING TO VO MARKET
And so goes my analogy with voice overs. In marketing and letting people know who you are and what you do, itís wellÖmuch like gardening.
Whether we initially make a call to a video production company, ad agency, e-Learning company or directly to a business (just to name a few), or send an email or even meet them face-to-face, this is "planting the seeds.Ē
We then have to nurture those "marketing seedsĒ with a follow up call or email (sometimes multiple) and stay connected.
SOME GROW, SOME DON'T
Just like with plant seeds, Iíve found out that with "marketingĒ seeds they donít come up all at the same time, and some donít germinate at all (even after several follow-up calls and/or emails).
Iíve had people contact me after just a few days of my initially contacting them. Sometimes itís not until after several weeks or a few months that I hear from folks.
On the other end of the spectrum, I actually had someone email me after nearly two years from when I originally contacted them.
A garden wonít grow unless you first plant the seeds. For voice over careers to grow and bear fruit (gigs/new clients/repeat clients), we have to continually plant and nurture our marketing seeds and to develop relationships.
Judy Fossum, voice actor and owner of Judy Fossum VoiceOvers, has been behind the mic for nearly 25 years. Her voice over work includes radio and TV commercials, narrations, audio for websites and explainer videos, and message-on-hold/IVR. Based in the Rocky Mountain region, her studio is partially powered by wind, thanks to a residential SkyStream 3.7 wind turbine.
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