Voice Over Marketing Is Like Gardening
(Sort Of ): Plant And Nurture Relationships
May 1, 2015
By Judy Fossum
We are well into spring, and for some that means getting ready for the gardening season. Seeing something grow and thrive that you've planted (be it flowers, veggies, trees or shrubs) and nurtured is rewarding and it really feels like you've accomplished something.
I'll be the first to admit that I'm a beginner when it comes to vegetable gardening. I've had my share of flops, over-crowded seedlings, dried-up plants and less than impressive yields.
But…I'm learning and I'll continue to try and I'll continue to plant seeds.
So what in the heck does gardening have to do with voice overs? In the recent VoiceOverXtra article, Career: Think Spring! Time To Plant New Seeds In Your Voiceover Brand Garden? by Christi Bowen, it has plenty!
PLANT AND NURTURE
To add to this subject a bit, in gardening you plant seeds and nurture them by making sure they have plenty of water and sunshine, and then it's a matter of patience and waiting.
In my gardening experience I've learned that some of the seeds germinate and some don't, and those that do germinate do so at different times.
Some pop out of the soil in a few days (if you're lucky), while others come up in a few weeks. Once they've come up, you still have to nurture and take care of the small, delicate plants so that they continue to grow and eventually bear fruit and veggies.
BRING TO VO MARKET
And so goes my analogy with voice overs. In marketing and letting people know who you are and what you do, it's well…much like gardening.
Whether we initially make a call to a video production company, ad agency, e-Learning company or directly to a business (just to name a few), or send an email or even meet them face-to-face, this is "planting the seeds."
We then have to nurture those "marketing seeds" with a follow up call or email (sometimes multiple) and stay connected.
SOME GROW, SOME DON'T
Just like with plant seeds, I've found out that with "marketing" seeds they don't come up all at the same time, and some don't germinate at all (even after several follow-up calls and/or emails).
I've had people contact me after just a few days of my initially contacting them. Sometimes it's not until after several weeks or a few months that I hear from folks.
On the other end of the spectrum, I actually had someone email me after nearly two years from when I originally contacted them.
A garden won't grow unless you first plant the seeds. For voice over careers to grow and bear fruit (gigs/new clients/repeat clients), we have to continually plant and nurture our marketing seeds and to develop relationships.
Judy Fossum, voice actor and owner of Judy Fossum VoiceOvers, has been behind the mic for nearly 25 years. Her voice over work includes radio and TV commercials, narrations, audio for websites and explainer videos, and message-on-hold/IVR. Based in the Rocky Mountain region, her studio is partially powered by wind, thanks to a residential SkyStream 3.7 wind turbine.
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