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Five Ways To Follow Up With Voice Over Clients:
Build Your Relationships With These Examples
June 3, 2015

By J. Christopher Dunn

Voice Actor

"Whatever good things we build end up building us.”
- Jim Rohn, Entrepreneur, Author and Motivational Speaker

How can you continue to build your voice over client relationships and increase your chances of more positive outcomes?

One word: Followup.

A followup email or phone call will tell people you want to work with that you’re still interested and available.

Your message or conversation should be short and to the point. They’re busy, and so are you.

Following are email and postal mail suggestions about when to follow up and what to write.

1. After A Quote Request
A potential client has contacted you requesting a quote for a job. You reply with your typical response and rate numbers. After a few days, take a moment to send them a followup email, asking if there are any questions that need to be answered.
"Hello, I'm following up with you to make sure you received the proposal you requested for [voice over / narration] and to invite you to contact me to answer any questions you might have.”
2. After Delivering Audio
Your client has the amazing audio you created for them, and now you’re waiting for their fat check to arrive. Let them know you’re still interested in their project via a quick email asking if they have everything they need.
"I'm checking in to see if you have everything from me for [name of project(s)]. I know sometimes additional audio or changes to what's been delivered are needed.”
3. Project Completion
Once you’re satisfied that the client has what they need for their project, remind them about getting a copy of the final video or audio for your demo reel and a testimonial.
"Thanks again for booking me to create the [project name] voice over. As a reminder, I would still love to receive a copy of the finished project and a testimonial from you. Both validate success for potential clients and feature my collaborative ability and talent.  Thank you for taking a moment out of your busy day for me. I appreciate it.”
4. The Missed Payment
Not many people enjoy nagging clients to pay. I’d say the number is higher for folks who enjoy dental exams. When a client is past the due date for paying, be polite and accommodating. Business coach Sheldon Nesdale has what I think is a brilliant approach to the missed payment. He advises:
"I just noticed invoice [invoice number] is a few days overdue. Would you like an extension?”
5. When Asking for a Referral
It’s been a month or so since you last connected with your client. Follow up by thanking them again for the work and to ask for a referral. Type your message on letterhead for an added professional touch and send it through the postal system.
"It was a pleasure working with you on the [insert project name here]. Thank you for using my voice! When you come across other [producers / directors / professionals] that are looking to hire a voice actor, please feel free to share my name and contact information with them. For convenience, I’ve included two of my business cards with email and phone number.”
To help you with this, Maxine Dunn has created a valuable package of 12 Voice-Over Business Templates, which includes a referral request.

You care. You’re available to help. You like to be remembered. All are good additional reasons to Follow Up!

Do you follow up with clients and prospects in other ways? Which one works best for you? Please tell us in the comments section below.
J. Christopher Dunn is a professional voice actor who lives in the Pacific Northwest close to Seattle. He voices commercials, web demos, podcasts, product demonstrations, telephony projects and documentaries. His voice is described as friendly, warm and trustworthy - the guy next door or the voice of high profile corporate presentations. He also spends time with the Penn Cove Players, a Whidbey Island, WA troupe that performs original audio dramas, as we all as recreates old time radio shows in front of a live studio audience.

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Comments (6)
J. Christopher Dunn
6/22/2015 at 8:28 PM
Debbie- That fine line between requesting nicely and coming off like desperation is easily handled by putting the process on their time line. Let them know what you want and when, "when you get a moment". And, when you don't hear from them, following up the followup is OK.

Roy- I read once that it takes a certain number of times (I think it was 15) to turn an action into a habit. I used to think my clients would faithfully enter my contact info into their addy book and I'd just be a click away. It doesn't work that way in most cases. Reminding clients the business is still open is a good thing.

Maxine- Thank you for the endorsement. My followup process is a living thing. I'm always tweaking it based on ideas and methods that have been successful for other people, such as yourself. I'm thrilled you read my article.

Maxine Dunn
6/16/2015 at 2:57 PM
Hi Chris,

This is one of THE most helpful and well-written articles I've ever seen on the concept of the "follow-up." Thanks so much for writing such a great piece.

I love how you've not only outlined each distinct opportunity for follow-up, but more importantly, how you've added the actual "script" of what to say or write. AWESOME article! I really appreciate "How To" articles like this (especially when they have step-by-step information), as they take the guess work out of what we need to do and make everything clear and succinct.

Thank you too to John Florian for publishing this great info.

And of course thank you Chris for sharing the link to my voice-over business template information. Templates have been such a life saver! (And time saver.) It's always great when we don't have to re-invent the wheel and templates help you have follow-up correspondence at-the-ready.
Roy Lunel
6/4/2015 at 12:29 PM
Great stuff here J. Christopher, and all relevant to me at this very moment! The information you have offered should be very simple to utilize, but unfortunately many do not follow these practical steps. It is a fundamental exercise to follow up with your clients! Thank you for your insight.
Debbie Grattan
6/4/2015 at 11:04 AM
Great ideas and wording here. Follow up is indeed important to maintaining that client relationship, and touching them in ways that are thoughtful without being needy can sometimes be a challenge. Thanks for the great resources.
J. Christopher Dunn
6/3/2015 at 12:45 PM
Hi Elizabeth,

Excellent! I'm so happy you read my article and found it useful. Finding the right words can be a challenge. Sometimes, all you need is a seed to grow your own. :)
Elizabeth Holmes
6/3/2015 at 11:52 AM
WOW!! Thank you for this succinct, helpful article. The tone of these responses and suggestions for timing are just right.
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