In Your Mind, Insert A Word Or Phrase
In Front Of The Voice Over Copy
March 30, 2015
By Hugh Klitzke
Casting Director and Coach
Sometimes you can think a word or insert a phrase in your mind as missing text to create specificity in the voice over script you are about to read.
Script: There are other oils with 1 gram of saturated fat per serving. But Mazola Right Blend is a unique combination of pure canola and corn oils.What if you THOUGHT a phrase in the beginning of this copy? For example:
Think: (Now, I know that) There are other oils with one gram of saturated fat per serving. But Mazola Right Blend is a unique...
Or think: (So, you’re saying that) There are other oils with one gram of saturated fat per serving. But Mazola...YOUR CHOICE AFFECTS DIRECTION
The words you choose have a lot to do with the direction. Direction adjectives like "authoritative,” "warm” or "relatable” are often easily expedited by creating a silent phrase to reflect those ideas.
Let’s look at another.
Script: We’ve topped our toppings! New Sundae Syrups from Smucker’s. Our No-Mess Cap means you can have all of the gooey goodness of our ice cream toppings - with none of the sticky mess!And you can even talk to one person.
Hugh P. Klitzke is studio manager and voice casting director for a leading bi-coastal talent agency, who has directed more than 85,000 auditions for all voice over genres. Based in New York City, he is also a coach specializing in teaching voice over for actors, and writes VO4TA, a twice-weekly blog with helpful voice acting tips.
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