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VOICE ACTING
In Your Mind, Insert A Word Or Phrase
In Front Of The Voice Over Copy
March 30, 2015

By Hugh Klitzke
Casting Director and Coach

Sometimes you can think a word or insert a phrase in your mind as missing text to create specificity in the voice over script you are about to read.
Script:  There are other oils with 1 gram of saturated fat per serving. But Mazola Right Blend is a unique combination of pure canola and corn oils.   
What if you THOUGHT a phrase in the beginning of this copy? For example:
Think: (Now, I know that) There are other oils with one gram of saturated fat per serving. But Mazola Right Blend is a unique...  
Or think: (So, you’re saying that) There are other oils with one gram of saturated fat per serving. But Mazola...  

Or how about this: (Honey, you told me) There are other oils with one gram of saturated fat….  
YOUR CHOICE AFFECTS DIRECTION

The words you choose have a lot to do with the direction. Direction adjectives like "authoritative,” "warm” or "relatable” are often easily expedited by creating a silent phrase to reflect those ideas.      

Let’s look at another.    
Script:  We’ve topped our toppings! New Sundae Syrups from Smucker’s. Our No-Mess Cap means you can have all of the gooey goodness of our ice cream toppings - with none of the sticky mess!   

Example: (Hey!  Everyone!) We’ve topped our toppings! New Sundae Syrups from Smucker’s. Our No-Mess Cap means….  

Or: (Guess what!) We’ve topped our toppings! New Sundae Syrups from Smucker’s….  

Or even: (I didn’t think we could, but…) We’ve topped our toppings!   
And you can even talk to one person.
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ABOUT HUGH
Hugh P. Klitzke is studio manager and voice casting director for a leading bi-coastal talent agency, who has directed more than 85,000 auditions for all voice over genres. Based in New York City, he is also a coach specializing in teaching voice over for actors, and writes VO4TA, a twice-weekly blog with helpful voice acting tips.


Email:  VO4TA@voiceoverfortheactor.com
Web: www.VoiceOverForTheActor.com
Blog: http://voiceoverfortheactor.com/hpks_blog

Subscribe to blog: http://voiceoverfortheactor.com/subscribe_for_free

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Comments (3)
John Florian
3/31/2015 at 8:17 AM
Hi Larson,
I agree - Hugh's voice acting tips can turn the tables for us at the mic. To learn about his personal coaching opportunities, click the link to his website (at the end of the article above).
Fred Humberstone
3/30/2015 at 5:14 PM
Hugh, I always enjoy reading your advice and I always learn something new. You offer such simple and clear direction that is so very effective. Thank you.
Larson Bennett
3/30/2015 at 12:13 PM
Now...that makes a ton of sense. Excellent concept. Thanks. BTW, can you send me some information of your coaching?
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