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MARKETING
Don't Be Afraid To Be YOU! The
Voice-Over Industry Wants Unique ...
February 13, 2019

By Celia Siegel
Voice-Over Talent Manager

My daughter works at Yogurt Lab. You pick your flavor(s), then choose from a million different toppings.

My favorite is coconut ice cream with coconut flakes on top. Refined and a little bit nutty, like me!

When we embrace our tastes and preferences, and build something according to them, no two ice cream sundaes will be the same.

And guess what? No two voice-over artists will be the same. Accordingly, no two voice-over careers will be the same.

Just admit you don't really like strawberry. Don't just build a vanilla ice cream sundae unless you really, really LOVE vanilla.

The truth is, you might be more of a coffee, blueberry, granola kinda guy. Don't just build a strawberry sundae because you want to be like the other gal who likes strawberries. Be the weird pineapple, cherry, peanut sundae you actually are!

VO WANTS UNIQUE

The point is: don't be afraid to be you - and build your specialty sundae accordingly.
Because when clients order the John Sundae, they want to know they're getting you! And that, of course, is different than anyone else.

The voice-over industry wants unique.

In these days of customization and specification, where VO has so many avenues, segments and needs, the people hiring voice talent don't want a sundae that's available on every menu. They want a unique sundae that is meeting their particular tastes and desires.

You get to create your own, perfect ice cream sundae that is your brand.

Are you the brand with chocolate ice cream, 4 dried pineapples and 6 blue gummy bears? Then own it! Shout it from the rooftops! Show it off.

Because what you bring to the VO party is your brand. There's nobody else like you, with the blend of all of your distinct personality, your life experiences, the quality of your voice, the work you've done.

It all comes out when you speak. You bring it to every script you read.

Fact: Nobody else can bring that same blend. The best thing you can ever be - is you!
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ABOUT CELIA
Celia Siegel is the author of the popular book, VoiceOverAchiever and founder of Celia Siegel Management, widely recognized for developing strong personal brands for voice talent. As an experienced brand building pioneer, certified life and business coach, success strategist and former talent agent turned manager, Celia has advanced the careers of top VO talent for more than two decades. Her multi-leveled expertise and extensive knowledge of the ever-changing voice-over industry has helped voice actors across the globe successfully brand and grow their VO businesses.



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Comments (1)
Scott Cluthe
2/13/2019 at 11:58 AM
Celia, thanks for the timely reminder. Just so happens I had an audiobook drop in my lap (you know, good luck....when preparation meets opportunity...) from an Amazon Top 100 author in his lane. ( Si-Fi)

After having him TELL me he liked my first submissions for my voice, wouldn't you know the 'lil voice said, "Oh I better get one of his books and see what the other guy sounded like...") So, thanks for the reminder that hey, I gotta be me !

PS: Cue me in more on how to work with you ..after 30 plus in broadcast, I'm a rookie who has certified rings around my trunk.....: )

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