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CAREER
Time To Re-Tool For Changing Times
And Technology? What To Consider ...
September 30, 2014

By Dave Courvoisier
Voice Actor & TV News Anchor

Personally, I'm never too comfortable with the word "success."  That means I've arrived, and that implies a certain stoppage of progress. 

If you've "arrived" - then where do you go from there?

The other school of thought is that the successful person who has "arrived" shows stability, maturity, dependability, and some people (clients?) like to put you in a category and keep you there. 

Admittedly, that's not always a bad place to be.

But sooner or later, change forces your hand. An example: are you still sending demos on a CD?

HOW MUCH TO RE-TOOL?


The big question with constantly re-tooling your sound, your brand, your marketing, your presentation, etc. is how deep to go? 

Is it possible to spruce-up some things but keep some of the flavor? I believe so, yes.

For instance, this year I changed the entire look of my website, made it "responsive,",and integrated my blog into the same site. BUT I kept my logo, and my "CourVO" branding. 

Financial feasibility may answer this question for you.

But building off my demo example above - no, I don't send CD's, I don't even email on request - I'm taking advantage of VoiceZam's latest technology to build demo links into my email signature, and thereby proactively sending my demos in every email. If that email gets forwarded, then the demo gets repurposed yet again.

WHEN TO RE-TOOL?

The other pertinent question in the re-tooling question is when? 

My take is that if you start to see your own stuff as "stale," it's time to take action. You see it more than anyone else, so by the time YOU think it's old, not everyone else will. But still, the timing is right to be proactive. 

Of course, those of us who are afflicted with perfectionism or obsessive-compulsive-disorder may be susceptible to too MUCH tinkering. In that case, ask a spouse or friend who knows you well.

Below is a list of elements of your voice-over business you may want to consider "refurbishing." Placed in more-or-less order of priority:
  • brand
  • logo
  • demo
  • slogan
  • website
  • biz cards
  • headshot
  • social media strategy
  • niche (voice focus)
  • email signature
  • marketing approach
What am I missing?
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ABOUT DAVE
Dave Courvoisier is an Emmy Award-winning broadcaster, writer, producer, voice actor, and the main weeknight news anchor on KLAS-TV, Channel 8, the Las Vegas CBS affiliate. He also writes Voice-Acting in Vegas, a daily blog of voice over adventures, observations and technology, and is the author of More Than Just A Voice: The REAL Secret to VoiceOver Success.

Email: CourVO@CourVO.com
Web: http://www.courvo.com
Blog: http://www.courvo.biz

More Than Just A Voice: http://courvo.com/more-than-just-a-voice

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Comments (1)
Paul Payton
9/30/2014 at 3:29 PM
Thanks, Dave - a great summary and checklist as I make my career upgrades and re-toolings. (Thank you, too, for sharing so much at Faffcon - what a great experience!)

Warmest regards,
Paul
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