Voice Over Success Is Not The Dessert
Of Hard Work; It's Having Something To Eat
December 28, 2016
By Dan Hurst
How many times have you heard - or said - this?
"If you donít clean your plate, you donít get dessert."
Itís intriguing to me how we have carried that mentality over to personal success. We look at success as the sweet reward for having to deal with all the other stuff weíve had to swallow.
But that is probably one of the greatest misunderstandings of success.
We have a tendency to think of success as some sort of state of being that we achieve because weíve done all the right things - you know, sort of like weíve cleaned our plate so now we can have success - dessert.
Yet success is not dessert. Success is having something to eat in the first place.
HAVING CLIENTS = SUCCESS
Iím in the voice over business. Itís taken me several years to build a client base that I absolutely love.
Seriously: I think of my clients as family. Iím close to them - or at least to their business endeavors. I think about them. I wonder about them. I really want to see them win.
Oh sure, there are a few batty uncles in the lineage, but thatís just family.
My point is that I realize that it is my clients that provide whatever success I might enjoy.
And that is exactly my point. Success in business isnít about how much money youíve made, or how great your cash flow is. Real success is that you have something on your plate.
LOVE THIS CAREER, TOO
I have the best wife in the world. How she has put up with me for 178 years is beyond me.
One of the things that I really appreciate about her is that she has come to accept that my mentality is that if I donít have work, Iím unemployed, and thatís why I work so hard at building relationships and being available to my clients all the time - even on vacation.
Not that I donít enjoy a vacation now and then. I do. In fact, Iím planning on one in a few weeks.
But the beauty of my business is that I can take vacation for as long as I want, as long as I stay connected to my "family.Ē And if they need me, really need me, Iím there for them.
For me, success isnít about reaching a revenue level or a particular bank account balance.
Itís about having to get into the studio and get a voice job done because a client is waiting on it. Itís about recognizing that I have something on my plate, and for that I am grateful.
FIVE STEPS TO SUCCESS
As we face this New Year, let me share five thoughts to make this new year one of your most successful.
1. Commit to make your clients successful.
Your clients are not thinking about making you successful. Thatís the last thing on their mind. Theyíre thinking about their own success. And if you think with them that way, you will most likely become part of their ongoing strategy for success.
Meet their needs and theyíll meet yours.
2. Recognize that your clientís project is more important to them than anything else you have to do.
A few years ago, my little granddaughter taught me an important lesson about this.
I was in my studio, and she was busy drawing on some papers on the floor. As she was lying on the floor, she accidentally bumped a chair that had some books and papers on it. They fell down on her leg.
She was quite distressed about the matter.
I said, "Mona, itís OK. Let me get this finished and you can sit up here on my lap and weíll watch something on the computer.Ē
"Grandpa,Ē she replied, "I need you to kiss my knee now.Ē
The reason your clients (and my clients) expect immediate attention is because itís important to them and they trust you to be part of their solution. That is an honor and a privilege.
To your clients, itís all about the "now.Ē
3. Embrace the realization that your client really needs you!
Think about it. The reason your client is calling you, even at the most inopportune times, is because he/she needs you.
Even a request for an audition is a signal that your client or agent needs you!
I donít know why this works, but it does.
Iím a natural born grouch. I mean, even when Iím pleased, people ask me what Iím upset about. Even in my wedding pictures, the happiest day of my life, I looked mad. When I get to heaven Iím going to ask God why He made me with such a sour face.
But I have found that when a client calls, when I force myself to smile - no matter what the issue - it completely changes the tone of the conversation. And knowing that I have something on my plate gives me a reason to smile!
5. Remember that all success is based on meeting needs.
Your clientís problem, concern, or issue is an open door for you to succeed!
When your client calls with a need, he/she is saying, "Here, have a helping of success!Ē
Donít wait for dessert. Enjoy what is on your plate now. The best part is that you donít have to prepare it: your client has cooked it all up and is ready to serve you a big helping of success now!
Dan (Daniel Eduardo) Hurst is an experienced bilingual (English and Spanish) voice talent operating out of the Kansas City area. His business extends internationally, with clients including Maserati, Boehringer Ingelheim, British Petroleum, Kimberly-Clark, McDonald's, Volkswagen, Telemundo International, Shell, Hallmark, TransCanada, and many more, along with his national work for numerous infomercials, ESPN, MLB, and the Golf Channel, among others. When heís not working, he spends time cheering for losing sports teams, getting kicked off of golf courses, and cursing his boat motor.
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