Agents: How To Submit Your Demo
(So That It Doesn't Get Tossed)
Note: This article is a chapter reprinted with permission from Demo & Marketing Magic for Voice Actors, by Penny Abshire, now available as a downloadable e-book.
By Penny Abshire
Voice Actor & Coach
When you have your "killerĒ demo ready, you may decide youíd like to seek representation by an agent.
The recommended methods for sending out your demo to potential agents vary from teacher to teacher and from area to area.
Since Iím on the West coast, Iíll tell you how we do it here, and also what Iíve learned from coaches in other parts of the country.
THE WESTERN WAY
On the West Coast, it is not recommended that you send out your demo unsolicited.
Whether itís to an agent or a potential client, if they arenít expecting it (or theyíre not accepting demos at that time), it will probably either be set aside indefinitely or it will be thrown away.
After all the time, effort and money youíve put into it Ė thatís the LAST thing you want to happen!
Itís pretty easy to save your demo from this fate. CALL first. Itís that simple - and it's common courtesy.
Iíve had students tell me that they just want to send out their demos blind and see what happens. Theyíll do most anything not to have to talk to someone on the phone and risk rejection.
Youíre in the wrong business if you think every time you present yourself youíre going to be accepted with open arms. Facing and accepting rejection is an integral part of show business!
MIDWEST & BACK EAST
In the Midwest and East Coast, VO talent and coaches tell me that itís quite common for a voice actor to mass produce demos and send them to every production company, agent, casting director and potential client.
This is very different from the West Coast, but itís the way things are done there.
The best advice I can give you is to contact a VO talent, coach or agent in YOUR area and find out how they want to receive demos.
COLD CALL EXAMPLES
The following are some examples of what you could say on the telephone when contacting a potential agent.
1. To determine if an agent is accepting demos ...
2. If they say 'No' ...
Both calls are pretty simple. And in both you are anonymous! Also remember, rejection one day can turn into acceptance the next. Thatís a part of show business.
3. Follow up to see if theyíve received your demo ...
Then make a reminder to call in two weeks from that date and DO IT!
Agents are extremely busy Ė so expect that if they are interested in you, it will probably take some time to get a response. If they arenít Ė you wonít hear at all. Thatís Showbiz!
Important: Donít be duped into thinking that if you have an agent you no longer have to market yourself.
It is a show business reality that an agent will only really WANT you Ė when you donít NEED them.
This meaning: they will only pursue actors who they know already have a client base Ė and a proven track record. In short, they want the actors for which they can make a large commission.
Donít misunderstand - agents can be terrific people to have on your side Ė and when it comes to negotiating contracts, they are invaluable.
But my point is that if you have any dreams that an agent will be "pounding the pavementĒ on our behalf (and that all youíll have to do is sit back and count the jobs rolling in) Ė it's time to let go of that!
NEVER GIVE UP
If you have submitted to an agent and you donít hear back or you get a rejection letter Ė donít give up!
They may not be interested in your voice right now Ė but things can change. It may be they already have enough people in their talent pool with similar voice characteristics to yours.
In the next couple of years - when you send them your new and improved demo - you may be exactly what they are looking for.
Never give up!
ABOUT PENNY ...
Penny Abshire is senior producer, creative director and voice talent at the VoiceActing Academy in San Diego, CA, where she co-teaches workshops (in-person, by phone and on the road) with James Alburger. A classically trained concert pianist - performing since the age of seven - actor and dancer, she has won numerous industry awards and is author of the popular book, Demo and Marketing Magic for Voice Actors.
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