sign up for our

Home Shop Subscribe Advertise Articles Directories Classifieds Calendar FAQs Contact Us Login

Do You Track Where Your Spots Play? Add
Clients, Calendar, Billing & More To Complexity
December 5, 2013

By Brent Walker
Voice Talent, Producer & Software Developer

Back in the pre-ISDN days of the Local Voice Talent Pool, life was easy.

My small audio production business could hire local voices, handle their billing, and know where everybody’s voice was running across the nation. With the database I had designed, we could tell at a moment’s notice, for instance, who was available to voice a bank in Lincoln Nebraska, and who was currently voicing for a competing bank.  

Then ISDN happened. Suddenly, a whole nation of voice actors became available to us.

There was just one problem: we couldn’t follow the work they did for other studios. Imagine our surprise when we found out that they couldn’t either! There were simply no good systems available for voice talent.  


This became dreadfully clear when a good friend ended up voicing commercials for two different hospitals in one market.

Did he lose a client over this? No he didn’t. He lost two clients. All because he didn’t have a work-tracking system in place.  

When you can’t track your work, you risk voicing for competing clients (aka: career suicide), and you leave a lot of money on the table by not knowing when a cycle is up so you can inquire about renewals.  


Working with talent in this industry for over 30 years, I’ve learned that professional voice actors must keep data on five things in order to run an efficient business:
  • Calendar
  • Client relationships
  • Session information (media, markets, and cycles)
  • Billing and aging
  • Currently active work  

The calendar is an easy solve - iCal or Outlook do just fine (as does a paper Daytimer for that matter.)

But we live in a mobile society. Sessions get moved around the calendar constantly. You need to be able to access and modify that calendar, even when you’re in the supermarket check-out line.  

Relationship management is a little trickier. There are great Customer Relationship Management programs available on the web, but the price is often prohibitive. Besides, these CRM programs are built for the corporate world. As a voice actor you need a place to keep track of your contact information, the conversations you have with a client, and a way to see all the work you’ve done with a particular client.

The non-software solution would be alphabetized 5 x 8 cards in a box.  


Session information is by far the most difficult data problem.

For every session you book, you should know the medium on which your work will run, the markets in which it will run (if for broadcast), and the cycle (how long the client licenses your work). 

Many VO talent I know simply scribble this information on the script, and keep the scripts in folders by month. One person I know has re-purposed an accounting ledger book to record this information.

The key is to keep good data that’s easy to access.  


Billing is not so difficult, especially if you use a good accounting program.

But many accounting programs are packed with features you’ll never need, as well as having a steep learning curve.

In a perfect world, you would be able to search and sort all of your invoices, and be able to tell quickly if an invoice is paid or overdue.  


For seeing your avails geographically, a map on the wall with a pin in each market where you have work currently running would do the trick (in a quaint, analog kind of way). It would be especially nice if that pin could show you the client, category of business, and cycle expiration date.

Pins and/or tiny post-its could hold that information for you. Until, of course, your kid needs some thumbtacks for a science fair project. Whoops! There went San Diego.  


In talking to scores of voice talent about their record-keeping, I’ve learned that everyone has a different process - usually involving twisting and bending currently available software to their unique needs.

There’s a lot of frustration.

The most important part is to have a system - a suite of record-keeping tools that holds only the information you need to follow - and nothing more.

Simplicity, mobility, and ease of use are paramount to creating a system you’ll actually benefit from.
Brent Walker has spent over 40 years behind a microphone, and for 30 of those years, he has run a successful production business. Walker recently launched - a web-based suite of business software designed specifically for voice over professionals. 


Your Daily Resource For Voice-Over Success
Tell Us What YOU Think!
Please Note: Since we check for spam, there will be a slight delay in the actual posting of your comment.
Your Name:
Your Email Address (will not be published):
Your Comment:
Your Comment:
Security code:     
Comments (9)
Catherine Smith
12/11/2013 at 12:20 PM
This seems like a great product, Brent, and I'm seeing positive responses on message boards as well. Congratulations!!
Sean O. Shea
12/6/2013 at 7:36 PM
Head of nail? Meet hammer.

I've been going blind sifting through all the CRM software choices that are out there. (At least I think it's the sifting.)

Love how simplified this is. Price seems good, too.

Now, I just need work.

J. Christopher Dunn
12/5/2013 at 7:03 PM
Ugh! Yes. I hear you. Keep it simple. I had a great, CRM client that served me well until the developers found they could no longer get along and abandoned me, errr… the software.

Voxtools looks like it has huge potential. Hmm...
Rick Lance
12/5/2013 at 5:19 PM
Hey Brent... you did such a great job of setting up for the sale! But then it never came! I see now you used the COOL way for your sell. And you've got my interest up now that I read the bio lines at the bottom and the reference to!

Btw, were you on air in radio in Nashville, Houston or Dallas in the past? You may recall my name as well or my wife Mickie.

Brent Walker
12/5/2013 at 4:45 PM
Thanks Lance. I hope you get a chance to swing by and take a look around. Save yourself some ceiling space! And a lot of frustration. BTW, I love Evernote...great piece of software. We were inspired by the simplicity and cleanliness of the 37signals products when we developed voxtools.
Jeff Hoyt
12/5/2013 at 3:06 PM
I'm already on Voxtools and now have a very simple method for tracking cycles. On my list management app (I use Wunderlist), I have a weekly reminder on Mondays to "check expirations." Then I go to Voxtools, click the ACTIVE tab and sort my current work by expiration date. If something's about to expire that week, I send a note to the client to ask if they'd like to re-up for another 13 weeks. Simple and quick. Before Voxtools, I had no idea when cycles were up and simply had to trust clients a/o agents to do all of that work for me.
Lance Blair
12/5/2013 at 1:51 PM
Thank you, Brent, for this great overview of what needs to be maintained outside of straight accounting. I like the real world map and index idea (but I would need to keep that map hung by the ceiling). Evernote and OneNote (W8 app) can be very good tools for this. I use Onenote currently to keep track of my marketing efforts, but I ought to expand my use of it to client relations as well.
Brent Walker
12/5/2013 at 9:54 AM
Hi Bobbin,

Yes, Voxtools tracks all your currently active work with our Active Map feature. It drops a blue pin on a US map for each market where you have work running. One click on the pin will give you all the details of the work, including expiration date, category of business, and a clickable link to the Session file.

Below the map is a list of all your active work, sortable any way you wish. When you sort by expiration date, you can quickly see all of your jobs whose cycle will expire soon. This way, you can drop your clients a note regarding renewals.

I hope you get a chance to look around the site. The video on the front page is informative, as is the Getting Started section, and I'd be happy to answer any other questions you have. Thanks! Brent.
Bobbin Beam
12/5/2013 at 8:45 AM
Hi Brent,
Thank you for a most enlightening post! I have the accounting and bookkeeping aspect handled but need to pay closer attention to a system for market cycle tracking other than the file cabinet in my head. Well done. Does your software address this specifically ?
Best, Bobbin Beam
Back to Articles
For essential voice-over business strategies
Email alerts to new VoiceOverXtra articles
On Michael Langsner's Voice-Over Roadmap Podcast
Get your bi-weekly dose here ... all things VO!