Career: A Ridiculously Simple Voice-Over Business Plan: Exchange Your Time For Money, by Jonathan Tilley
CAREER
A Ridiculously Simple Voice-Over Business
Plan: Exchange Your Time For Money
March 13, 2018
By Jonathan Tilley
Voice Actor / Coach
I know I know. You’d rather be in your booth
voicing something awesome that pays a ridiculous amount of money so you can
retire by the end of next week, than read an article about a boring business
plan for voice actors.
I get it. You’re creative.
But here’s the thing: so am I. That’s why I turned your boring business plan into something fun and easy
that will drop your shoulders from worry and ignite sparks under your ass to
take control over your biz – plus make your annoying business-minded uncle, let’s
call him Uncle Arnie, finally stop bugging you about going out and getting a
“real” job.
WHAT’S THE BIG IDEA?
The number one reason you’re probably cringing
now is because you have the wrong idea of what a voice-over artist’s
business plan really is.
So let’s debunk that myth immediately, because all that
cringing is doing nothing for you gorgeous face.
First, navigate the differences between a freelancer’s vs.
an entrepreneur’s business model, even if everyone is calling themselves a
solo-preneur while sipping their $10 lattes
As a personal brand strategist that works exclusively
with creative people, I see a lot of creatives calling themselves
entrepreneurs. This makes my eyes roll so hard they do a full 360 rotation in
my skull.
Here’s why, in three loose definitions:
1. Business Plan: Putting a strategy
together for your business
That sounds easy enough. Moving on to number 2 …
2. Entrepreneurial Business Plan: You build a
business / company that you could sell at a later date. Don’t start sweating. Here’s a few examples:
- Instagram being bought out by Facebook
- Starbucks coffee went from single coffee shop in
Seattle to a worldwide franchise - Mom and Pop hardware store that is sold over to
son and daughter
These three businesses are still running, even after
the original owner has sold their company and walked away.
Not there = not a
problem. Now here’s where the aha moment happens for us
creatives&
3. Freelancer’s Business Plan: You exchange your
time creating what you create for money .
WHAT’S YOUR PLAN?
Do any of these examples sound familiar?
- A photographer charges a package price for their
client’s wedding day photos - A graphic designer charges $50/hour for logo
updates - A Broadway actor signs a one-year contract for
the run of the show - A singer charges $500 for a
Saturday evening gala - A voice-over artist (that’s you)
charges a fee for buyout + how long the script is
These five businesses can not run if the
photographer/graphic designer/actor/singer/VO is not there to do the work.
Not
there = no money.
So as a freelancer, you exchange time for money.
That’s the creative freelancer’s business plan.
That’s it. No pie charts
separated into X, Y, and Z. No colorful graphs of things moving upwards. No
algorithm that makes your head hurt.
The voice-over artist’s business plan is this: you
exchange time for money. Period.
So now all you need to do is find dream clients
who want to exchange their money for your time. And it’s actually easier than you think.
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ABOUT JONATHAN
Jonathan Tilley is a voice-over artist who has voiced for Facebook, Red
Bull and Google. And he’s also a personal brand strategist who helps
voice actors shine online and share their talent with the world. He is the creator of the new, breakthrough online course, League Of List
Builders – the fast way to structure and strategize your networking
outreach to book the big gigs with the big wigs. Click the link below to learn more
about the course, and hop on its free VIP Wait List.
Email: jonathan@jonathantilley.com
Web: www.jonathantilley.com
League Of List Builders: https://leagueoflistbuilders.com
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