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Leads From Biz Journals Work!
This Cold Call Got Hot Fast ...
By Janet Ault
Voice Actor
Jan. 5, 2009

As a professional voice-over talent in what is considered a "not-major" market (even though Phoenix is the 5th largest city in the country), I scour my local Business Journal, the Business Section in the local newspaper, trade magazines, etc., to find new clients.
And I have had great success obtaining new clients this way.
However, one in particular became what I call my "Christmas Miracle." Even I am having a hard time comprehending it! Here's what happened ..

December 26:
In the Business Section of the local newspaper, I noticed that a new grocery chain is expanding in the Valley. Grocery chains, especially new ones, do a LOT of radio and TV spots and, of course, need VO talents.
I Googled the company, found their web site, and discovered that I already knew the marketing person mentioned in the newspaper article.
Because of the Christmas holiday, rather than call, I sent that person an email with a voice sample, with the intention of calling on the 28th.

December 28:
No need to call!
The marketing person forwarded my sample to the ad agency, which emailed me to request a hard-copy CD since they loved the sample!
I sent the hard copy overnight (along with a couple wooden post- it note holders with my logo on it  - hey, it couldn't hurt!!)

December 31:
Happy New Year! Here is the response I got:
"Thank you so much for sending me your packet. We listened to your demos and we really do love your voice. Your timing was great. We just finished scripts for the January campaign. We are, in fact, looking for a new voice-over talent!"
NOTE: It doesn't hurt that my demos were directed by Nancy Wolfson of Braintracks Audio and produced by SantiSound in LA!
The ad agency continued:
"Our primary demo is women. We think this would be a great fit for both of us. We are so excited! Scripts to follow!"
January 4:
I received the scripts and have learned that this is an ongoing job for a minimum of six months in several regions, with a lovely monthly income.
Like the lady said in her email: "Your timing was great!"

In a little over a week, from one newspaper article, a repeat-customer was born!
As voice-over professionals, we can't just sit and wait for the phone to ring. We've got to create opportunities. Once in awhile, it really does pay off!

Janet Ault, "The Voice of Choice," is a voice-over professional based in Scottsdale, AZ. With over a decade of experience, she has been providing her voice-over services in commercial, narration, interactive, e-learning, and imaging genres, to name a few. Her projects have ranged from Delta Airlines, Disney/Hasbro and Fisher-Price to thousands of local and regional spots.

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Comments (10)
Janet Ault
1/10/2010 at 11:32 PM
Thanks so much for the kind comments. Please be my guest to use this article in your seminar!
Bettye Zoller
1/7/2010 at 12:44 PM
In my seminar, The Business of Voiceovers, I tell students this very thing. Thanks for your writing it up here, Janet. Yes, keep your ears and eyes open for companies that could use your voice. That's what I teach my students and do myself.

Recently, I voiced spots for an upscale hair salon and spa because despite a remodel that cost them huge big bucks, their phone system and radio ads sounded horrid. And in Dallas where I'm based, our Biz Journal is great for leads too. They publish nationwide, so keep an eye on their info. And yes, supermarkets are a fab account for us ladies. They advertise so much, plus you can voice their point of purchase stuff (ceiling announcing).

While car dealers are great for guys (occasionally they use a female), think "women's products" and that is a good way for female vo talents to find new clients. Of course, local hospitals and health care providers of all types are great targets for vo talents too.

PS: My Medical and Corporate Narration Day Workshop in Dallas is March 7 and in Houston, The Business of Voiceovers and Voice Acting For Newcomers is Feb 20-21 (shameless self promotion and I'm not ashamed...) lol.

Happy New Year everybody and THANKS JANET for this fine article. May I have your perrmission to use in my seminars?
Tron Kendrick (Actor)
1/6/2010 at 7:51 PM
Thank you very much for the inspiring and insightful story, which will help me to think outside the box to move my career forward in leaps and bounds! (ITNOJ) God Bless You & Yours Indeed!
Tron Kendrick *Listen to my VOICE OVER Samples:
Pablo Hernandez
1/6/2010 at 2:49 PM
Great article Janet! It was really helpful to me. Thank you so much for writing it! Greetings from Puerto Rico! :D
Philip Banks
1/6/2010 at 1:37 PM
Lovely story. I wish you continued success for 2010 and beyond.
Dan NIms
1/6/2010 at 8:04 AM
What a wonderful story! Recognizing 'opportunity' is the critical component to business success. Not much different than when civilization was in the 'hunter-gatherer' stage. You bring home food when you're skilled in 'finding' it. Best wishes for continued success!
Pamela Tansey
1/6/2010 at 12:14 AM
Excellent idea, and thanks for sharing it with us. I, too, am a HUGE Nancy Wolfson fan. Good luck with your new gig!
Justin S Barrett
1/5/2010 at 11:55 PM
Great story, Janet! Thanks for sharing!
Bob Souer
1/5/2010 at 6:09 PM
Good for you, Janet! Great article and wonderful encouragement for all of us. Be well,
Mary Ann Ryan
1/5/2010 at 4:46 PM
Thanks for sharing! I love stories of people being very proactive in finding work.

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