Are You Still In The 20% That
Does Not Follow Instructions?
August 7, 2014
By Marc Scott
Have you ever built Ikea furniture? If you like jigsaw puzzles, then you probably think building Ikea furniture is the greatest thing ever.
On the other hand, if you donít like building jigsaw puzzles, well Ö you probably wish you knew someone who did. So you could hire them.
The trick to building Ikea furniture is to first read the instructions. All of them. All the way through. From start to finish. Oh, and then after youíve read all the instructions, follow them.
READ AUDITION INSTRUCTIONS!
Iíve done casting for more than a few voice over projects, via both Pay-2-Play and direct email invitations.
In each of those experiences there is one thing that never ceases to amaze me: the number of voice over actors who are incapable (apparently) of following very clear, very simple directions.
Recently I posted a message on Twitter and Facebook. Simple enough, right? Apparently not.
Despite the fact that I provided what I thought were very, very clear instructions, what resulted was something entirely different.
20% IGNORE 'EM ...
Let me begin by saying that 80% of the respondents did follow my simple instructions: a quick note with a link to their demo. Just like I asked.
But then came the other 20%. These individuals messaged me with novels. Literally. Novels! They included a history of their professional voice over careers. They name-dropped every major client theyíve ever worked with since birth.
No less than six to eight links to various and assorted demos were included. Some included links to everything BUT their explainer video voice over work - which I originally asked for.
... AND GET TOSSED
These individuals completely missed what I was asking for, tried too hard, and as a result, their names were not included in my referral list.
If they canít follow my simple two-sentence instructions, I would never assume they can follow instructions of a client. And Iíll never give my clients names of voice actors who canít follow simple instructions.
Just like your Ikea furniture, if you want to succeed - if you want to get it right the first time - read the instructions all the way through, and then begin the project.
Otherwise youíll finish with disaster.
Marc Scott has been involved in broadcasting and voice over since 1995, including work in radio and television, and hosting the number 1-rated Afternoon Drive show in Hamilton, Ontario, Canada. "When Iím not recording my latest voice over job you can likely find me at the fire hall: Iíve been a volunteer firefighter since 2000, or playing with power tools."
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