INCOME / FEES
If Your Voice Over Rates Are Low,
Is It Because You Lack Confidence?
August 19, 2015
By Marc Scott
Iíve been thinking a lot about voice over rates. Some would like to believe itís simply about two groups of people - those who charge fair rates for voice over services, and those who lowball.
But I donít think itís that simple.
Maybe itís about education? That is to say, not everyone is educated (both talent and client) about fair market value for voice over services. Maybe.
What Iíve been thinking about, though, goes a little bit deeper.
DO YOU HAVE DOUBTS?
Do you ask yourself these questions?
WHAT'S HOLDING YOU BACK?
If you were confident about yourself, your demos, your audio and studio, youíd charge what youíre worth, wouldnít you?
If you felt like you could stand side by side with talent you look up to, youíd want to make their rates, wouldnít you?
If you believed you could compete on ability, you wouldnít need to compete on discount, would you?
If you answered yes, then it only confirms for me even further that fear is, in fact, one of the root cases of low voice over rates.
So what are you afraid of? Whatís one step you can take today to overcome?
Marc Scott has been involved in broadcasting and voice over since 1995, including work in radio and television, and hosting the number 1-rated Afternoon Drive show in Hamilton, Ontario, Canada. "When Iím not recording my latest voice over job you can likely find me at the fire hall: Iíve been a volunteer firefighter since 2000, or playing with power tools."
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