World-Voices Organization Urges Voice Over
Producers And Studios To Look Beyond ISDN
March 10, 2014
By Dan Lenard
Vice President of Technical Standards
World-Voices Organization, the industry association of freelance voice artists, does what any industry association does: it advocates for its members.
There are many issues that face the voice over community. World-Voices Organization strives to maintain a standard of technical quality across the industry. We make sure that those who would unscrupulously take advantage of voice over talent for their own profit are discouraged from certain practices that allow such abuse, and to see that its members also adhere to business best practices.
ISDN BECOMING COSTLY, UNAVAILABLE
One issue that stands out is the availability and cost of ISDN services. Those who have the technology have an advantage over those who don’t, as many studios insist on this technology being used for remote recording sessions.
The issue is not one of "I was here first, I invested the money in this technology and therefore should profit from it.” Those who have it should use it and take full advantage of the opportunity.
However, the issue has become one of economic fairness.
The telecommunications companies that provide ISDN lines have created unequal access by eliminating service and maintenance in some regions and raising prices in others by as much as 300%.
Your location now determines whether or not you can compete for the opportunities presented by having high quality remote access to recording studios.
ALTERNATIVES ARE HERE
There are alternatives, and not just ones in development, that provide equal access to anyone with Internet service. Some argue that these technologies aren’t ready, that they have not developed the reliability of ISDN. The truth is, nothing is 100% reliable, including ISDN.
Configuration issues plague ISDN constantly, and maintenance and troubleshooting of the expensive codec units have made them more of a liability than an asset to many.
Some critics of the new technologies claim that IP solutions will harm their business by creating access to less qualified, less talented voice artists.
There is a difference between protecting one's turf by complaining, instead of defending it with what got you there in the first place. That, by being an accomplished, professional voice actor.
'ISDN-ONLY' POLICY IS LIMITING
Adherence to "ISDN only” limits the talent in the marketplace who strive for work, AND limits those seeking talent by not casting a wider net for a variety of available talent.
It shouldn’t be a closed shop to those talented enough - and qualified technically - to produce the audio required by today's marketplace.
With the approaching demise of ISDN (and many believe it will happen), it’s time for producers to accept more than just "Ol’ reliable.” Our ability to record at home with studio quality and deliver professional quality audio via drop-boxes is already making ISDN obsolete.
The remote technologies will soon be truly only needed for communication of directions from producers and directors and for high quality remote playback for review. The final files will come from us and our home studios.
The expense of ISDN, when there are cheaper and better sounding internet alternatives, can no longer be justified by anyone. Technology has democratized our industry.
WOVO ENCOURAGES LOOK AT ALTERNATIVES
With all of this as a backdrop, the Executive Board of World Voices Organization has issued a statement urging (not demanding) producers to start considering - and accepting - alternatives.
Written in an attention grabbing, tongue-in-cheek "Emancipation Proclamation” parody and style, The Emancipation from ISDN Proclamations reads as follows;
The Emancipation from ISDN Proclamation
January 1, 2014
By the Executive Board of World-Voices Organization
Whereas, on the first day of January, in the year two thousand and fourteen, a proclamation and challenge was issued by the Executive Board of World-Voices Organization, containing, among other things, the following, to wit:For more information on World-Voices Organization, please visit http://Worldvo.org.
Dan Lenard is a veteran radio personality, educator, voice talent, and as the Home Studio Master, is one of the industry's leading authorities and consultants on home studio audio. He is Vice President of Technical Standards for the World-Voices Organization, and is also co-host of the popular Monday night East-West Audio Body Shop (EWABS) Ustream TV show featuring voice over industry guests and how-to info about home studio audio.
Email: firstname.lastname@example.orgEWABS: www.EWABS.com
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