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Mid-Year Self-Evaluation: Did You Set Achievable
Voice Over Career Goals? Get Real - Four Tips

June 23, 2016

By Rick Lance

Voice Actor

Let me start by stating the obvious: goal setting is an important part of finding success in any career.  Having something to work toward will help keep you on track and motivated in your quest for success.

Here’s the thing, though. Not all goals are created equally, and some are better than others.

When you’re planning for your voice over future, be sure to set smart goals for yourself that will actually help propel your career.

Here’s what to keep in mind when outlining your overall plan for success - or for reviewing the goals you set earlier in the year.

1. Goals need to be realistic.

Sure, it would be great to make $100,000 your first year, or for your first gig to be the featured voice in a well-known ad campaign.

But the truth is, neither of these are likely to happen. Most VO careers start off slow, and you’re lucky to take whatever jobs you can get.

When setting initial goals for yourself at the beginning of your career, don’t shoot for the moon. Make them reasonable and realistic; you want goals that you can actually accomplish.

2. You can still dream big, though.

Just because you set realistic goals for yourself doesn’t mean it hurts to dream a little. 

Challenging yourself with bigger aspirations can be a great motivating tool that can give you that extra little push you need to do better. As time goes by and you get more familiar with the industry - and your place within it - push yourself.

Adjust your goals to make them more challenging so you can meet those bigger aspirations head on. Which brings me to my next point...

3. Keep goals flexible.

Smart goals are not set in stone. They are flexible, because life is flexible. Things are always changing, and your goals should be able to change with it.

Let’s say one of your monthly goals was to get booked for a radio spot, but right now you’ve got plenty of e-book recordings to handle. Instead of focusing single-mindedly on that radio gig, which probably won’t happen because of all the e-books, table that goal for now and adjust it to reflect what you’re actually doing. It’s more realistic that way, plus you can feel good about accomplishing it. 

4. Make goals specific and measurable.

Another attribute of a smart goal is that it is specific and measurable.

How can you determine your success if you cannot measure your progress? An example of a specific, measurable goal in voice over might be something like, "I want to book 5 projects per month,” or "I want to land at least 3 radio ads this year.” 

Goals like these are specific, with a clear outcome of whether or not you met them.
Rick Lance has been working as a voice talent since 1993, transitioning from singing demos and personal projects in Nashville’s music business to voicing hundreds of commercials, then promos, narrations, character voices and more. His vocal style is described as Americana, the voice of the Heartland. He is currently the voice (narrator) of three hunting programs and one outdoor program on the Sportsman Channel and the Outdoor Channel. His client list includes Toyota, Harley Davidson, Sony Entertainment, Coca Cola, Life Care Centers of America, John Deere, Jordan Outdoor Enterprises and Sacred Seasons II. He has also become a leading voice for the industries of construction, manufacturing, energy production, trucking, agriculture/equine, outdoor sports, travel, community banking, finance and health care. And he is a colorful voice for film, television, museum and corporate documentaries. "I’m lucky to be working within my comfort zone," he says, "literally living out my voice acting life as an outdoorsman, horseman, weekend cowboy and working man, gentleman farmer on my six acre mini ranch with my horses, dogs, cats and my wife near Nashville.”


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Comments (1)
Debbie Irwin
6/23/2016 at 9:10 AM
Great advice and reminders!
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