Tips For Being A Voice-Over
Entrepreneur In Any Economy
By Donna Reed
When you start your own voice-over business, you get to call the shots. That’s one of the reasons you decided to be your own boss.
The other obvious reasons?
According to an article by the Wall Street Journal’s Sue Shellenbarger (Plumbing for Joy? Be Your Own Boss):
THE ECONOMY TURNS
So you started your voice-over business and it’s chugging along, making money, staying out of debt.
Then comes the downhill economy. You have your existing customers, and you’re doing all you can to keep them happy.
Yet potential clients may be hesitant to spend any money. So how do you keep the momentum going - no matter what the economy may be saying?
TIPS FOR ANY ECOMONY
1) Stay flexible.
The reason you freelance/own your own business is so you can set aside some personal priorities, like spending time with family, continuing your education, writing a book or being a spokesperson for something you believe in.
2) Stay in touch with your customers.
Even if you’re not currently working with them, connect with them - offer your services.
3) Continue to take classes.
Network at events - large and small. Get a voice coach if you feel you need one (a good one is well worth the time and money!).
4) Keep marketing to your current, past and potential clients.
Find new ways to market yourself so that customers will benefit.
5) Cut back on expenses.
6) Splurge. Okay, just a little - when you get a new gig, re-up with an exsisting client, or complete a challenging project in the studio.
7) Spend a few hours a week with a charity.
Non-profit agencies are having a tough financial time as well - a few hours from you could mean all the difference, and will give you a new perspective on life outside of the studio. You will benefit from the experience. Trust me.
ABOUT DONNA ...