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Voice Actor: Know The Triggers
To Really Communicate / Part 2

By Ron Knight
When you voice copy in a way that opens a Pandora's Box of emotional triggers in your session's director, producer or client, it can indeed slow things down (Part 1). 
This is why a study of the Emotional Shading Color Wheel and that class you took in Acting Interpretation is so very important to what you do as an artist, or with your craft.
But on an enhanced level, you also need couples therapy to be able to feel and be present - intuitively and psychically. To know in the eyes of the person on the other side of the glass - in everyone in the room, or even if conferenced over the phone patch and ISDN - the power struggles, the status differential, the give-and-take of what’s really being said and not said.
Not only between you and director, but between the entire dynamic made up of all the “couples” in the room or online.
This craft isn't about you and your performance. It's about making your VO an OEM part that fits exactly into their manufactured product - the audio or audio/visual piece. 
So you must learn to look, feel, read the eyebrows and understand what’s happening in the room between everyone. Why? To counter-balance the entire spin, even when “the talkback button” has been switched off so the talent can't hear what’s being said behind the glass en route to the next take. (Gee! That's helpful, isn’t it?)
As you get the entire dynamic, you can nail it, using all the triggers going on with all of the “couples" in the session.
By taking command of the emotional color grid, and knowing the innuendos and how to touch them in “delivered layers,” you can jolt ahead to weave the issues of what everyone may, or may not, be expressing in the room.
Now you know you’ve hit green!
You can’t make green any more or less green, but suppose there's a conflict on the interpretation. Someone is happy and someone is not. A concession must be made.
Making everyone happy each and every time is the goal. But sometimes you just get a client with an issue.
Since you get to read for many of the same casting people again and again, and memories die hard, it’s best to leave issues where they belong. Outside the door.
But it can happen.
So remember this: being civil and nice to people, even if you do eventually get the blessing of an opportunity sometime to sit, explain and clarify for anyone who has an issue. Note the triggers that move people into unknown soft issues that will lead them away from crystal-clear and concise communication.
This is especially helpful if you hope to turn a one-time client session into “repeat dating” or repeat recording business.
I remember once in the very early '80s talking with Denny Delk.
In those days, I was a young producer doing radio spots and TV soundtracks, and I recorded Denny quite a bit as one of the dominant VO guys, Monday through Friday, as was the wont of our studio business in San Francisco.
This was way before my time in Burbank or Orlando, and a long time before my almost two decades in New York. During those days, the Bay Area supported a volume of voice-over business like no other market.
Denny had a voice that was built to launch like a thundering missile.
I had the job of tracking in a way to lift that voice into isolation, so that it would cut with presence cinematically against the music and SFX tracks. I’d learned that an Orban Parametric equalizer and compressor would force even the casual listener into a Subliminal Command.
One day, Denny’s accountant advised that it was time for Denny Delk Inc. to buy a new car. Denny replied, “Okay, maybe I’ll go look at the new Honda."
His then-accountant replied, “No, you need to write off an entire new Mercedes.”
These were the days when voice-over was a consolidated market of high-volume productivity for the brave, the proud, the few.
But what sticks in my mind is what Denny told me one day as we stood together over the Kaypro-era computer at Horodko Sound:
“Be nice to people on the way up. It’s a long, long way when you drop all the way back down."
Well, That’s Entertainment. That’s the media and what happens to people and their employers when “the times, they are a changin’."
On a similar note, I recall going on my Generals auditions at a major animation studio, which happened to be behind schedule on a TV production crunch. Being over deadline, it was extremely busy there.
Sitting and waiting, I got a call at the desk to cancel my audition. The casting director became a little perturbed with me. (Backstory: her boss had granted me a favor chip by cordially calling the CD to remind her of my scheduled time.) 
Nice barrier to overcome, huh? How about digging your own hole before even opening your mouth?
I’m warm to know that, decades later, we’ve become friends. Yet what I take away from this experience - along with what I’ve learned from a "couples therapy and communication skills class" - is to always:
  • sense the emotional triggers going on in a voice-over session, and
  • remember Denny's axiom. 
Especially when you're only as good as your next job.
Ron Knight is an advanced media voice-over communications coach and producer. He's been the voice of Nickelodeon, The Travel Channel, Sirius Radio, ABC Networks, Disney and Universal Resorts, as well as many regional and national accounts. His Knight Mediacom studios produce cinema advertising, production for soundtracks, interactive media “trigger spots” for national cable media, plus projects with new production techniques for Avatar Animation. Voice-over career consulting is available by appointment, and Advanced Market Voice-over Workshops are offered twice annually - as a preliminary Teleclass, then in-studio in Southern California.


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