Bob Souer

Charlotte, North Carolina is affluent and attractive, but not a thriving in-person voice-over market. So living there sends Bob Souer online for income, along with the job leads he gets from three agents in other regions.

Souer has been voicing for 24 years … well, actually 32 years if we count his first gig:

“I was the proverbial poor-as-a-church-mouse college student, putting myself through school. And I wanted to get married, but needed $75 to buy a setting for my fiancée's family heirloom diamond.

"By chance, the company where my fiancée worked needed somebody ‘with a nice voice' to read something – and they hired me. The session paid $50 an hour and ran 1-1/2 hours. I got the exact $75 I needed and was able to get married!”

A voice actor happily ever after.

Fast forward to today. From PBS to US Airways, eLearning courses and more, Souer's voice is heard in documentaries, training and marketing videos, web sites, audiobooks, radio programs, and TV and radio commercials and imaging. Plus, he finds time for a (mostly) daily blog with helpful advice for voice actors (see address below).

All this is done online from Charlotte.

Yet Souer cautions that joining casting services to receive audition notices can glue you to the computer – an addiction to avoid. So he puts these casting notices through a three-part test before responding.

1. Pay: Is the budget for the project sufficient enough to be worth your time? Figure the time it will take you to respond to the audition vs. potential income if you get the job.

2. Project Size: Is the amount of time you'll invest in the project worth the pay? For instance, Souer notes: “There might be $1,000 in the budget, but the project is a 48,000-word audiobook.”

3. Project Content: Do you want to be associated with this organization or message?

“Most projects don't fail the third test,” Souer explains, but some have. For instance, he once turned down a job after he'd won it.

“I auditioned, got the job, and then they sent the entire script. I discovered that the last part of it was about positive thinking on how to seduce people you are not married to. I wrote back to the fellow and said, ‘Keep your money.' “

Yet Souer can be flexible on pay. “I am willing to compromise on my rates in order to do something I think is really worthwhile,” he says. “For instance, for a non-profit organization I believe in, or want to support.”

Moreover, the three-part test is a way to “eliminate the stuff that's going to be a distraction and a time-waster,” he says.

“Find work that really resonates with you because then you have a better chance of delivering a performance that will resonate with the client.”

About that performance, Souer follows advice he got years ago from coach Marice Tobias:

“Good copy has a single idea at the core. So find that core message and construct your entire performance to deliver it.”

For a commercial audition, he'll typically record two or three takes, but only send one to the client. In the text portion, he'll tell the client why he's interested in the job, or about his qualifications “beyond what my voice sounds like here.”

Then he submits it and forgets it.

“If you stress over getting jobs it'll twist your life into knots. You'll lose your mental health in a matter of weeks.”

“It's very tempting to say, ‘Oh, I'm not going to bother responding' ” when you see that hundreds of others have already auditioned, Souer explains. “But I can point to two times when I got the job after the client had already listened to 200 or more other auditions. One of those paid over a thousand dollars.

“If you really believe you're the right person, and it's a job you want, then audition for it.”