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MO-JOE Friday Video:
3 Steps To The Advertisers' Rule Of 5

(VOXtra) - Making just one attempt to contact a potential voice over client is not likely to get your foot - rather, demo - in the door.

A general rule of advertising is that consumers need to see a product name at least five times before they remember it.

"The same principle applies to us" in marketing our voice over services, says top voice talent/coach Joe Loesch.

Click the video above to learn the three steps we can take to get to that rule of five in this MO-Joe Friday Video encore.


Joe Loesch is a top voice actor, narrator and voice over coach, an award-winning spoken word producer, and (... drum roll ... ) your leader at Voice-Over Booth Camp.

Joe also trains you in VoiceOverXtra webinar recordings on VO performance, character voices, and how to stay the course in a voice over career. Take a look:

And come back soon for MO-JOE!

On the first and third Friday of every month, Joe delivers MO-JOE Friday Video refills on all aspects of voice acting and succeeding in voice over to VoiceOverXtra readers. Check out past episodes here.

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Comments (1)
Memo Sauceda
3/3/2023 at 4:06 PM
Great combination, email and postcards!
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